Hey everybody and welcome back to Gear 30 on the Blister Podcast Network.

I'm Jonathan Ellsworth and you can check out everything we're doing and reviewing over at blisterreview.com.

Okay, today, Kristen Sinott and I are talking about this new event that we are launching in two

weeks called the Blister Summit. Now, you can find a whole lot of information about the Summit on our

blister website. Again, just go to the homepage of blisterreview.com.

But we wanted to tell you a bit more about the origin story of the summit and just share a lot more details about what is going to be going on at the summit and why we are doing things in the

way that we are doing things. Because you maybe would have sort of assumed by now if you've been

paying attention to Blister for a while, we kind of tend to really drill down and sort of think through

everything. Some might even say overthink things. But point is, we really do have a pretty

significant rationale for

exactly why we're doing things in the way that we are. And we just kind of wanted to flesh those

details out for you. And I've got to say, there have been sort of a few key moments in the history

of Blister. I would say the first was, you know, launching Blister itself

and really operating in a really, really different way than most other outdoor media entities.

You know, so there was that, like the launch. The second thing I'd say was the launching of our

winter buyers guide, which was our best take

on how we might elevate the legitimacy and the genuine usefulness of a buyer's guide.

And while you should certainly judge for yourself on how good of a job we've done or how well we've

hit that mark, when we at least look at some of the other guides out there, well, let me just

say that I'm really proud of the work our team does each year on that winter buyer's guide.

And then I'd probably point to you as like the third big development at Blister.

That's probably been our network of podcasts like this one that you are currently listening to,

...