The Bizarre Parable of New Coke, Chapter Two: A Rise. A Fall. A Conspiracy?
Ridiculous History
iHeartPodcasts
4.2 • 4.7K Ratings
🗓️ 26 May 2026
⏱️ 45 minutes
🧾️ Download transcript
Summary
Back in the 1980s, Coca-Cola -- for reasons the public still can't agree on -- rolled out a controversial new formulation of their legendary, still-secret cola recipe. Public backlash in the south (and, weirdly enough, Monaco of all places) prompted a quick retraction, and a load of conspiracy theories. Tune in for the second sip of this special two-liter episode on the saga of New Coke, as Ben, Noel and Max unravel the rise and fall of 'New Coke', along with the various conspiracies that haunt this bizarre tale in the modern day.
See omnystudio.com/listener for privacy information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Ridiculous History is a production of IHeart Radio. Welcome back to the show, fellow ridiculous historians. |
| 0:29.6 | Thank you, as always so much for tuning in. |
| 0:33.4 | This is the second leader of a two-liter episode on New Coke. |
| 0:38.7 | We've got to give a great shout out to our super producer, of course, Mr. Max Williams. |
| 0:46.2 | Max full calorie soda Williams. |
| 0:50.2 | Yeah, Max full athletic. |
| 0:53.0 | You're Noel Brown. |
| 0:54.4 | I've been bowling. |
| 1:20.3 | You ever in that thing where you drop a Mentos into a two-liter of Coke? Or at the very least seen it on the internet. I've definitely done that. You've done it. You maniac. You just want to watch the world burn, don't you? I don't want to watch it fizzle. There you go. And boy, does it ever. There's this dude in particular that does Instagram videos where he, like, sings a fun little jaunty song and then drops a bunch of Mentos into a Coke and then sticks his whole face on it. And it just... |
| 1:21.1 | It's wild and nihilistic, and I love him. |
| 1:25.5 | So one thing we should all know fellow ridiculous historians |
| 1:29.3 | is that my brother, Noel, here, |
| 1:31.1 | just did an amazing, cool dance? |
| 1:34.4 | It was the fizzy-mouth dance. |
| 1:37.6 | I did the accompany exhumpty fact. |
| 1:38.9 | Use your imagination. |
| 1:39.9 | Hands on either side of the face, |
| 1:42.0 | facing inward with a little wiggle. |
| 1:44.5 | Noel is a really good dancer, folks. |
| 1:46.6 | And we, no, it's true. |
| 1:48.2 | I like to cut a rug from time to time. |
| 1:50.3 | You taught me one time we were at some disreputable Atlanta establishment. |
... |
Transcript will be available on the free plan in 18 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from iHeartPodcasts, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of iHeartPodcasts and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.