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Ridiculous History

The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange

Ridiculous History

iHeartPodcasts

History, Society & Culture

4.24.7K Ratings

🗓️ 21 May 2026

⏱️ 36 minutes

🧾️ Download transcript

Summary

Heads-up! We are extremely biased on this one. Back in the 1980s, Coca-Cola was terrified of losing the Great Soda War to Pepsi. In the depths of desperation, they futzed with the golden goose — the secret formula for one of the most popular sodas on the planet. In the first spicy sip of this two-liter series, Ben, Noel, and Max discover a grand conspiracy to boost sales… and a genuine culture war looming on the horizon.

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Ridiculous History is a production of IHeart Radio. Welcome back to the show fellow ridiculous historians.

0:29.5

Thank you, as always so much for tuning in.

0:32.8

Let's hear it for the man, the myth, the legend, our super producer, Mr. Max, Crystal Pepsi Williams.

0:41.3

And Crystal Gravy Williams. That's a S-Nell shout-out. That's Mr. Noel Brown. I am Ben.

0:52.6

I'm Ben Bullitt. That's right.

0:54.6

That is who you are.

0:55.6

And I just have a question, man.

0:57.2

Is that a performative thing?

0:59.0

Do people just are they compelled to do it by habit?

1:02.2

What is it indicating even?

1:04.0

Refreshment, satisfaction.

1:06.5

I think it's nostalgia.

1:08.5

I think it's also something people have been brainwashed into doing,

1:13.1

but folks, if you like us have spent a lot of time in the Southeast,

1:17.4

you recognize that pop and that,

1:21.5

maybe there's some science to it.

1:23.6

Maybe aspirating like that makes the water a little spicier. Asperating. Yeah. This is our story

1:32.8

about something just patently ridiculous. And guys, are we soda fans? I don't think either of you

1:39.6

guys are really on the pop. I am a DDP man. Okay. that means Diet Dr. Pepper. Oh, okay. I think it is the superior diet soda. I used to be a DC man, but now I'm exclusively a DDP man. And other than that, only fizzy water. And lately I've been making pomegranate fizzy water spritzers, which is kind of like a soda that you make at home.

2:01.9

Hmm, nice.

2:03.0

What about you, Max?

2:04.5

Personally, A, I love that you drop the pop reference right there.

...

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