The billion-dollar rise of Padel
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 27 March 2024
⏱️ 18 minutes
🧾️ Download transcript
Summary
Padel is a fast-growing sport, attracting investment from celebrities and major brands. What is it about the game that makes it so attractive?
We hear from professional players of the sport, and head to Sweden, where the Padel boom, and subsequent bust, might hold some lessons for other countries.
(Image: Portuguese football player Cristiano Ronaldo plays Padel during an event in Singapore, 2023. Credit: Getty Images)
Presented and produced by Daniel Rosney
Transcript
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| 0:00.0 | The Global Jigsaw is the podcast lifting the language barrier to show you the world through its media. |
| 0:07.8 | Western countries are not the international community. |
| 0:14.2 | That era has finished. |
| 0:16.0 | The Global Jigsaw from the BBC World Service. |
| 0:19.1 | Listen now by searching for the explanation |
| 0:21.3 | wherever you get your BBC podcasts. |
| 0:25.1 | I'm actually really nervous. |
| 0:26.6 | I've never done this before. |
| 0:29.8 | Okay. |
| 0:33.0 | Okay, I'm really glad this is radio |
| 0:34.7 | because I've... |
| 0:36.9 | How many points have I lost then? Two. |
| 0:38.9 | Two straight away. Gone. |
| 0:41.5 | Welcome to a paddle court and to Business Daily from the BBC World Service. |
| 0:46.8 | I'm Daniel Rosny, and today I'm going to be learning about paddle, said to be the world's fastest growing sport, |
| 0:56.9 | with courts across the globe opening up, |
| 1:03.8 | making companies and investors a lot of money. Some countries are starting to see a boom in the industry, |
| 1:10.8 | but in others the trend is dipping. We'll be finding out why. But first things first, what is paddle and how do you play it? |
| 1:13.8 | I've somehow managed to get someone who's very good at it to teach me. |
| 1:19.1 | Hi, I'm Tien Autum. I'm age 20 and I'm the current British number one, female number one in paddle tennis. |
| 1:26.5 | So paddle is always played in doubles. |
| 1:28.4 | In very simple terms, I would say paddle is a combination of tennis and squash in the same sport. |
... |
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