The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show

The Journal.

The Wall Street Journal

Daily News, Business News, News

4.2 • 5.3K Ratings

🗓️ 21 November 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

When TNT lost the rights to broadcast NBA games this year, fans worried that the network’s long-running popular show “Inside the NBA” would also end. But, as WSJ’s Joe Flint explains, a complicated trade has allowed the show to live on. Further Listening: - The NBA’s Media Rights Are Up For Grabs. Billions Are At Stake. - The Media Mogul Taking an Ax To Hollywood Further Reading: - Warner Bros. Discovery, NBA Settle Legal Battle Over TV Rights - Warner’s TNT Sues NBA, Alleging Breach of Media-Rights Contract Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	If you're a basketball fan like me,
0:08.0	you've definitely heard of, no, no, you've definitely watched inside the NBA.
0:13.0	It's a show that airs alongside NBA basketball games on TNT.
0:17.2	Hey, it's Inside the NBA presented by Kia from Studio J in Atlanta where it's 1157.
0:25.0	It features the broadcaster Ernie Johnson and former NBA superstars Kenny Smith.
0:30.5	That's my biggest regret.
0:32.7	I'm like, man, I never made an All-Star game.
0:34.9	Charles Barkley.
0:36.1	No matter how much you scream you loud,
0:38.0	that does not make you right.
0:39.3	In my favorite player, when I was a little kid, Shaquille O'Neal.
0:42.8	Stop babying these players, with you.
0:44.3	You don't play.
0:45.6	You don't play. You got to sit his ass down.
0:47.7	Period.
0:50.6	If you'd never seen it before,
0:52.5	you might wonder why it's so popular.
0:55.9	Shack and Barclay tend to mumble.
0:58.2	They talk over each other.
1:00.0	But then you start to see their chemistry.
1:02.9	These former players bantering about their own glory days and what the NBA is like now.
1:08.4	There's a ton of inside jokes and a lot of laughing.
	...

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