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The Playbook With David Meltzer

The Biggest Opportunity in 2023 For Content Creators | Kajabi President, Sean Kim

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 6 December 2022

⏱️ 18 minutes

🧾️ Download transcript

Summary

On this episode of #ThePlaybook, Sean Kim, President & Chief Product Officer of Kajabi, shares his insights on: [2:28] - Why community experience tools are key for content creators to help sustain their growth [6:00] - The value that comes from learning from listening to Kajabi’s community of entrepreneurs [7:27] - How Kajabi is giving their creators the ability to do more with their content than ever before [15:26] - Why building your personal brand will lead to more income and more opportunities Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

This is The Playbook.

0:02.8

This is Dave Meltzer live at Web Summit here in Lisbon, Portugal, and only the best of

0:08.1

the best come to Portugal, the best presidents, the best cheap product officers.

0:13.6

And I don't know if you've heard of this company, but my friend Sean Kim is the president

0:17.0

and cheap product officer of Kajabi, who's right around the corner from my studio right

0:22.6

in Orange County.

0:23.6

Welcome to The Playbook.

0:25.6

Thank you for having me.

0:26.6

I'm really excited to be here.

0:27.8

So it's interesting, because I'm always curious how a company that's so successful can be,

0:34.1

have so much potential to be even more well known.

0:36.4

So I don't think Kajabi is as big as a household name as it should be.

0:40.9

That's right.

0:41.9

And that's why I wanted to have you on the podcast is Holy Lemoly.

0:44.4

Like you've done four billion in revenue with your customers, the $2 billion valuation.

0:49.3

You've gone from when I met you or your founder, came over to my studio and I think it was

0:55.2

$60,000 or something.

0:56.8

It was so small.

0:58.4

And I was like, this is an unbelievable idea, but it takes a lot to execute on an unbelievable

1:04.1

idea, Sean.

1:05.1

It takes the cheap product officer in order to guide the way.

1:08.9

Where did the product start?

...

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