The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It) | Ep. #1194

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 7 November 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Biggest Marketing Blunder of 2019. [00:34] Trusting the developer instead of following the checklist when doing a website rebuild. [01:21] Don’t assume anything about what a new developer might/might not know. [01:35] Communication is key: establishing the tracking, lead flow, redirections, etc. [02:36] Why Neil never does website redesigns and how he approaches changes. [03:39] The checklist for making sure that you rebuild correctly. [04:23] Doing big changes to a website during a slow period, such as over the weekend. [04:50] Benchmarking with your old data and ensuring that internal links are right. [05:17] An example of how you would keep internal links effective. [06:10] Make sure you have a backup! [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Single Grain Zapier Slack Google Analytics Google Search Console Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today I am going to talk about the biggest marketing blunder that I made in 2019 and what you can learn from it.
1:01.5	So what's the biggest blunder that you made in 2019 Eric?
1:04.6	Biggest blunder and I've done so many website rebuilds but we did a website rebuild
1:08.7	and we didn't follow the checklist that I usually have.
1:10.9	What happened was I trusted the developer which is actually new so it's actually my fault
1:15.2	wait you did it for a single grain.com yeah we rolled it back we have a new design that looks really slick right what happened was
1:21.8	basically we didn't do all the checks that we needed to do right so we
	...

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