4.8 • 18.1K Ratings
🗓️ 26 October 2023
⏱️ 32 minutes
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In today's digital world, people play two roles: 1) A media company and 2) ...themselves. Back in the day, you had to pay for almost every type of distribution. Billboard? Gotta pay. Commercial? Gotta pay. Newspaper ad? Gotta pay. In today's world, distribution is FREE! In this episode of the podcast, is my keynote from the Success Unleashed event in Dallas, Texas. We discuss the importance of having a backup strategy in business, the evolving landscape of social media algorithms, and the concept that every individual or business is essentially a media company. We also talk about understanding one's strengths in content creation, the significance of a positive workplace culture, and the value of embracing losses and failures. I hope you enjoy!
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0:00.0 | How many people are real estate agents? |
0:01.5 | I'm telling you much more content about the towns |
0:05.0 | that you sell in, much more. |
0:06.9 | Go interview the principal of the high school |
0:09.2 | and put that on your social media |
0:10.8 | for all the people that are considering to move |
0:12.7 | and really care about the school system. |
0:14.3 | Go interview the entrepreneur |
0:16.2 | who's had a 50 years family restaurant business in town, |
0:20.0 | be the mayor or the newspaper of your town with your social |
0:23.9 | because if every single post coming out of your mouth |
0:27.0 | is this open house and buy this, |
0:29.2 | you're gonna lose the audience. |
0:30.6 | You can't close on every breath. |
0:32.5 | Attention is the number one asset. |
0:35.8 | At this point in my career, |
0:36.8 | there's enough stuff that I put out on the internet |
0:38.8 | and I'm quite consistent that I think the biggest value |
0:42.4 | that I can bring is actually let you go |
0:43.7 | into the details of your questions under the macro |
0:46.7 | and get into the micro, but to just set it up |
0:49.3 | for the individuals here who may be a little less familiar, |
... |
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