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Perpetual Traffic

The Big Meta Advertising Mistake You Are Making (And Don’t Even Know It) Part 2

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 22 September 2023

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Kasim dig into the intricacies of brand consistency, showcasing its undeniable power in the world of marketing. Through a detailed exploration of audience segmentation, we uncover the art of crafting tailored messages for each level of traffic. From the initial intrigue of cold traffic to the final conversion, the marketing funnel is demystified. We also touch upon the dynamic realm of e-commerce, emphasizing the transformative potential of dynamic product ads.

Chapters:

  • 00:00:00 - Unveiling Marketing Insights from a Mall Visit
  • 00:02:04 - Diving Deep into Traffic Segmentation and Modern Media Buying
  • 00:08:35 - The Double-edged Sword of Performance Max Smart Shopping
  • 00:10:45 - The Evolving Landscape of Fashion: Lessons from the Past, Predictions for the Future
  • 00:12:39 - Decoding the Conversion Funnel: Guiding Visitors to Sales
  • 00:14:44 - Mastering the Marketing Matrix: The Crucial Role of Levels One and Two in Ad Optimization
  • 00:16:43 - A Visual Dive into Audiences of Levels 2-5 on Perpetual Traffic YouTube
  • 00:18:34 - Level Two Insights: Engaging the Partially Aware with Video
  • 00:21:55 - Best Practices for Scaling Digital Advertising Campaigns
  • 00:25:54 - Tailored Marketing: Engaging Audiences at Every Stage with Video and Objection Killers
  • 00:30:37 - Captivating Campaigns: The Science Behind Hypnotic Advertising
  • 00:33:09 - Harnessing Dynamic Product Ads for Precise Targeting
  • 00:36:19 - Crafting the Perfect Funnel: Segmentation Meets Conversion Optimization
  • 00:40:52 - Winning Back Shoppers: Level Four Ads for Cart Recovery
  • 00:42:34 - Tapping into Level Five Traffic: The Overlooked Goldmine of Digital Marketing
  • 00:44:53 - Strategic Segmentation: Directing Traffic for Maximum Conversion
  • 00:49:19 - Pivoting Through Algorithmic and Messaging Shifts in Dynamic Marketing Landscapes
  • 00:51:26 - Level Five Masterclass: Upselling and Retaining Your Existing Customers
  • 00:56:35 - Striking the Right Balance: Algorithmic vs. Manual Interventions in Meta Campaigns

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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