The Big Idea for Small Business #086
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 23 January 2018
⏱️ 35 minutes
🧾️ Download transcript
Summary
“Customer service is your job, but sales and marketing is your business.” — Brian Buffini
Although Brian Buffini has started more than 45 successful businesses, he’s learned more from the few that failed than from all the ones that succeeded. In this episode, Brian shares what he’s learned from these failures and offers the ultimate key to building a lasting, successful small business. You’ll learn the top ten mistakes entrepreneurs and business owners make when starting and building a small business, why a successful business is like a three-legged stool and how doing the small things every day is crucial to growing a thriving business. To learn more about the Win the Day Formula, download your worksheet.
Inspirational quotes from today’s interview:
“There’s a lot to be learned from the shared experience of people who’ve made a few mistakes and learned from it.” — Brian Buffini
“When you do your forecast, double your expenses, halve your projected income and double the amount of time everything is going to take.” — Brian Buffini
“The things you did in your past, help launch your future.” — Brian Buffini
“Failure is not a person, it’s an event.” — Zig Ziglar
“It’s okay to make mistakes; you just don’t want to make the fatal ones.” — Brian Buffini
“All three legs of the stool are vital, but they’re not all equally weighted.” — Brian Buffini
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” — Thomas Edison
“If you want to make your business big, you have to make your focus small.” — Brian Buffini
Mentioned in the episode: Taking Care of Business: The Big Idea for Small Business by Brian Buffini and Joe Niego
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Transcript
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| 0:00.0 | Welcome to the Brian Bafini show, where we explore the mindsets, motivation and methodologies |
| 0:19.3 | of success. |
| 0:20.3 | Here's your host, Brian Bafini. |
| 0:31.0 | Well, the top of the morning to you and welcome to the Brian Bafini show. |
| 0:36.0 | Today, for many of you, this will be a new experience. |
| 0:39.0 | Many of you have been tuning in to our podcast and you've heard tremendous interviews |
| 0:44.0 | with some very famous achievers and sports in life. |
| 0:48.0 | Maybe you've heard personal growth and development information. |
| 0:51.0 | Maybe Brian's bookshelf, or I've read from a book that's really impacted me. |
| 0:56.0 | But today, for many of you who have maybe never been to one of our live events or been |
| 1:01.0 | part of our coaching program, you're going to get to hear me talk about business. |
| 1:05.0 | Millions of people have been through our life trying an over three million to date and hundreds |
| 1:10.0 | and hundreds of thousands have been in our live events. |
| 1:14.0 | And today, I'm going to share some principles with all of you on somehow twos on how to run a successful business. |
| 1:20.0 | And this will apply to many areas of your life, but ultimately, I'm going to give some fundamentals |
| 1:24.0 | on how to run a successful business. |
| 1:27.0 | I wrote a book six or seven years ago with a great friend of mine named Joe Nego called Take and Care of Business, |
| 1:33.0 | just like the Bachman Turner Overdrive song. |
| 1:36.0 | The subtitle of the book was The Big Idea for Small Business. |
| 1:40.0 | And I'm going to share with you today from my own personal experience, just some principles and maybe some things to do. |
| 1:47.0 | And also things not to do in regards to small business. |
| 1:50.0 | I've owned over 45 small businesses. |
... |
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