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The Town with Matthew Belloni

The Big Business of Christmas Movies

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3847 Ratings

🗓️ 30 November 2022

⏱️ 28 minutes

🧾️ Download transcript

Summary

Matt is joined by Amy Winter, the head of programming at Lifetime, to discuss the explosion of holiday movies over the past decade, why Christmas movies specifically are more popular than ever, and the keys to making a successful Christmas movie. Host: Matt Belloni Guest: Amy Winter Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

An Instagram post gets an unexpected boost.

0:03.0

A TikTok catches in the algorithm.

0:05.0

Sometimes that's all it takes to launch someone into internet fame.

0:09.0

But then what?

0:11.0

This blew up is a new podcast documentary that reveals how social media stardom is made.

0:16.0

It's a different kind of fame.

0:18.0

That's not always as glamorous as it looks.

0:20.0

From Spotify and the

0:21.8

Ringer Podcast Network, I'm Alyssa Boresneck. You can listen to this blew up on Spotify or wherever

0:27.2

you get your podcasts. Being a marketer is no sweat. You just have to manage dozens of channels,

0:34.3

launch hundreds of campaigns, score thousands of leads and, okay, fine, it's a lot of sweat. Unless you have HubSpot's AI-powered marketing tools to help

0:41.5

you do all that and more. Get started at HubSpot.com slash marketers.

0:46.8

It is Wednesday, November 30th. All right, producer Craig, admit it, you've seen this movie.

0:53.2

The Big City Girl returns home to her country family for the holidays.

0:57.6

She bumps into that high school crush.

0:59.9

Maybe they're sledding or watching the town's annual Christmas parade.

1:03.4

They overcome some obstacles, bake some cookies, wear some stylish scarfs.

1:08.1

And by the end, she's got a choice.

1:10.5

Return to her glamorous New York

1:11.8

life, or put down roots with the new love of her life. That's the part where Craig starts crying,

1:17.6

right? Sign me up. I'm in. All right. You probably know made for TV Christmas movies are a

1:24.0

big business, but you might not know how big.

...

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