The Jags lock up quarterback Trevor Lawrence to a

massive contract extension and Tim Brando joins us to share his

infinite wisdom on the US Open and much, much more.

Check it out on the Flamin' Dragon edition of Crane and Company,

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So the big 12 and a couple other conferences are looking to sell their naming rights.

And to me, it makes all the sense in the world because desperate times call for desperate measures.

And they're trying to find a way to make up for the ocean wide money gap

between them and the SEC and Big Ten. It's like when people are trying to help supplement their income to pay rent by wrapping their car and some company's

logo for an extra 200 bucks a month.

It may look dumb, but hey, it's cash and they have to have it.

Big 12 Commissioner Brett Y, Your Mark, is thinking outside of the box, because he has to.

Now, there have been some rumblings that Allstate may be a willing buyer of those naming rights for a big chunk of change and

to be quite honest regardless of whether it's the all state conference or the

all state 12 the name is going to be trash because there's no way around it.

But sometimes the name doesn't matter.

It's about you getting the money.

In breaking bad, Walter White just calls his product Blue Meth.

Nothing fancy or witty because it's about getting the

money at the end of the day. But in my opinion the Southeastern Conference has a

chance to do the funniest thing ever. Buy the naming rights, Greg Sankey,

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