The Bestseller Blueprint
The Jon Gordon Podcast
Jon Gordon
4.8 • 1.2K Ratings
🗓️ 26 September 2025
⏱️ 72 minutes
🧾️ Download transcript
Summary
Have you ever felt like there’s a book in you that needs to be written? Do you have a story and message you want to share with the world? Have you wanted to write and publish a book but weren’t sure how to do it and felt overwhelmed with all the different options?
I’ve been there. I know what it’s like to be filled with excitement thinking about a book I want to write only to get stuck the minute I start trying to write it. The clutter, fear and insecurity keeps you from sharing the book you know you are meant to write.
I believe everyone has a book in them and that’s why I hosted a free webinar to clear the clutter and fill you with the information and encouragement you need to get started.
In this episode, I’m sharing the full audio from that recent webinar where I walk you through how I eventually found my way through the clutter and wrote 32 books, including 18 best sellers that have sold millions of copies.
Along with my wife Kathryn, who leads Gordon Publishing, we share everything you need to know about writing, publishing, speaking, and launching a best-selling book that makes a big impact. In this enlightening and informative session, we cover:
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How to know when it’s time to write a book
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The three different options you have when deciding how to write your book
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Several ways you can get your book published and find the right fit for you
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How to come up with a great title
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Proven strategies to build an audience for your book
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Key marketing tips when launching your book and sharing it with the world
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How to leverage your book to do more speaking and leverage speaking to sell more books
Here’s a few additional resources for you…
Ready to publish the book that builds your platform and make an impact? Check out Gordon Publishing here!
Every week, I send out a free Positive Tip newsletter via email. It’s advice for your life, work and team. You can sign up now here and catch up on past newsletters.
Ready to lead with greater clarity, confidence, and purpose? The Certified Positive Leader Program is for anyone who wants to grow as a leader from the inside out. It’s a self-paced experience built around my most impactful leadership principles with tools you can apply right away to improve your mindset, relationships, and results. You’ll discover what it really means to lead with positivity… and how to do it every day. Learn more here!
Join me for my Day of Development! You’ll learn proven strategies to develop confidence, improve your leadership and build a connected and committed team. You’ll leave with an action plan to supercharge your growth and results. It’s time to Create your Positive Advantage. Get details and sign up here.
Do you feel called to do more? Would you like to impact more people as a leader, writer, speaker, coach and trainer? Get Jon Gordon Certified if you want to be mentored by me and my team to teach my proven frameworks principles, and programs for businesses, sports, education, healthcare!
Transcript
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| 0:00.0 | Welcome to the John Gordon podcast. I'm Daniel Decker with the John Gordon team, and today we have another special episode for you. |
| 0:08.4 | We're sharing a recent message called The Best Seller Blueprint, John's Guide to Everything You Need to Know about writing, publishing, and launching a book that impacts the world. |
| 0:17.1 | With more than 30 books written and over 18 bestsellers, John knows what it takes to bring an idea to life and share it in a way that makes a difference. |
| 0:24.8 | We believe everyone has a book in them and this message will help you bring out yours. |
| 0:29.5 | Now, if you'd rather watch than listen, you can find a full video linked in the show notes. |
| 0:34.2 | And to go deeper, we have a free companion resource for you, the publishing, book |
| 0:38.8 | launch, and marketing action plan, also linked in the show notes. Finally, if you know someone |
| 0:44.0 | who wants to write a book or an author looking to expand their impact, make sure to share |
| 0:48.1 | this episode with them. All right, let's jump in and join John. Just right, and just putting those words on paper in the computer will help bring that message |
| 0:59.8 | out of you and onto the paper, onto the computer. And then from there, you'll start to feel |
| 1:04.4 | so much better. You'll start to feel so much more confident. The problem is so many people |
| 1:08.4 | talk about the book they want to write, but they don't |
| 1:10.9 | begin to actually sit down and write. So I want you to stop talking about it, and I want you to |
| 1:17.1 | start being about it. I remember the fear of wanting to write, but not knowing how to put it |
| 1:26.1 | all together. I remember thinking about all the publishing options, |
| 1:30.1 | but then I told myself, just write the book first. |
| 1:33.3 | Don't worry about publishing right away. |
| 1:35.2 | Just write the book. |
| 1:37.3 | And then I can go get it published. |
| 1:40.7 | All right. |
| 1:41.3 | Welcome to the bestseller blueprint. |
| 1:44.6 | My name's Catherine Gordon. |
... |
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