The Best Ways for Direct-To-Consumer Businesses to Build Brand | London Fireside Chat

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.8 • 18.3K Ratings

🗓️ 18 July 2019

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shout out Susanna Page for the podcast intro! This might be one of the best episodes for DTC businesses that listen to the podcast. I did a fireside chat in London recently, got a lot of questions on Empathy Wines and KSwiss which I answered in a way to bring value to anyone selling direct to consumer. Would love for you to listen to the whole 19 minutes and tweet me @garyvee if you have any feedback/questions ;)

Timestamps:

:45 - How Empathy Wines started

3:15 - Year 2 of Empathy: act more as a brand rather than leveraging a personal brand

3:50 - Is Instagram the most important platform for Empathy?

6 - What is the best way for a DTC company to build brand

9:15 - Why it’s tough for publicly traded companies

12:15 - Brands moving into physical retail spaces

13:20 - Consumer’s only care about convenience

15 - KSwiss 004s campaign

16:15 - The role of influencers in DTC

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, my name is Susan Page and I am a lead peer counselor and a mental health advocate
0:07.5	from San Francisco, California.
0:09.5	Today's podcast is about branding.
0:12.0	Gary talks about direct to consumer, intentional and creative branding and highlights that
0:18.0	branding is not one-dimensional.
0:20.5	Tweet at GaryVee for your chance to intro a podcast.
0:24.3	This is the GaryVee audio experience.
0:29.0	I'm super excited that you're here.
0:31.6	Excited for this fireside chat.
0:34.2	We have plenty of seats, so everybody's standing back.
0:36.6	Feel free to fill out.
0:38.1	I apologize if I rush out on a whim.
0:40.6	I got to get to the airport and I've learned my lesson on missing flights in this town
0:45.0	in the past, so I'll be following D-Rock's call and so let's get into it.
0:50.0	Yeah, nice.
0:51.0	I'm Ryan.
0:51.8	You've come to see your board.
0:53.0	John and I have run digital success.
0:54.7	It's here at Sage Chat about your digital brands and it's a guest from Nicole for talking
1:00.3	about empathy, white and especially the one-channel.
1:02.6	You give me a bit of an insight and so why you want that?
1:05.1	We're seeing veteran brands moving into the deep space and launching purely.
	...

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