THE BEST WAY TO BECOME GREAT AT B2B ENTERPRISE SALES
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 13 September 2022
β±οΈ 45 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
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| 0:00.0 | Hey everybody, today we got a great interview, a great guest on the show, and one of the |
| 0:06.9 | main topics of this interview is emotional regulation, because in sales we need to care, |
| 0:18.2 | but we need to care the right amount at the right time, and this is a great example of |
| 0:26.0 | how selling is so much judgment. I don't mean judging others, I mean judging how we do it, |
| 0:35.8 | when we do it, to what extent do we do it? And I get it, I understand how that can be confusing, |
| 0:43.7 | but ignoring it does not make it better. You have to be self-aware, you have to be aware of the |
| 0:52.0 | client, you have to be aware of your focus, and this is a lot, I get it, but the sooner you become |
| 1:01.5 | aware of it, the sooner you become good at managing your emotions, your energy, your competitiveness, |
| 1:11.1 | the better you'll be able to regulate it. Now, today's guest has done insanely well, but |
| 1:19.3 | clearly, and he self-admits it, that sometimes he cared too much, and he just needed to back off |
| 1:27.0 | a little bit, but also just get the intensity of the guest, understand the competitiveness, |
| 1:36.5 | understand that journey, and how you can learn from it, and develop this skill as quickly and as |
| 1:47.2 | robustly as you can. And before we get into it, and we had a great example of this on office hours, |
| 1:55.2 | just yesterday, where the person clearly bought into the approach of start the conversation, |
| 2:03.4 | get the meeting, but also became very aware of, you can do certain things a little too much, |
| 2:13.0 | or a little too little, it's trying to find that sweet spot, but that's what all |
| 2:18.2 | interactions with other human beings is, is trying to find just that right amount to get the |
| 2:27.0 | conversation going. And also, make sure you check out those office hours, and I highly recommend |
| 2:33.9 | starting with the most current, which is at the bottom of the office hours chapter, and then work |
| 2:38.8 | your way up. I think it's much more advanced and relevant, and the case studies are more robust, |
| 2:46.0 | and I think you'll get a lot more out of it, taking that approach. And before we get into the |
| 2:51.1 | interview, check out our friends over at Scratchpad, whether you need a great way to get stuff |
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