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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

THE BEST WAY TO BECOME GREAT AT B2B ENTERPRISE SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 13 September 2022

⏱️ 45 minutes

🧾️ Download transcript

Summary

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com β€” SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns

Transcript

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0:00.0

Hey everybody, today we got a great interview, a great guest on the show, and one of the

0:06.9

main topics of this interview is emotional regulation, because in sales we need to care,

0:18.2

but we need to care the right amount at the right time, and this is a great example of

0:26.0

how selling is so much judgment. I don't mean judging others, I mean judging how we do it,

0:35.8

when we do it, to what extent do we do it? And I get it, I understand how that can be confusing,

0:43.7

but ignoring it does not make it better. You have to be self-aware, you have to be aware of the

0:52.0

client, you have to be aware of your focus, and this is a lot, I get it, but the sooner you become

1:01.5

aware of it, the sooner you become good at managing your emotions, your energy, your competitiveness,

1:11.1

the better you'll be able to regulate it. Now, today's guest has done insanely well, but

1:19.3

clearly, and he self-admits it, that sometimes he cared too much, and he just needed to back off

1:27.0

a little bit, but also just get the intensity of the guest, understand the competitiveness,

1:36.5

understand that journey, and how you can learn from it, and develop this skill as quickly and as

1:47.2

robustly as you can. And before we get into it, and we had a great example of this on office hours,

1:55.2

just yesterday, where the person clearly bought into the approach of start the conversation,

2:03.4

get the meeting, but also became very aware of, you can do certain things a little too much,

2:13.0

or a little too little, it's trying to find that sweet spot, but that's what all

2:18.2

interactions with other human beings is, is trying to find just that right amount to get the

2:27.0

conversation going. And also, make sure you check out those office hours, and I highly recommend

2:33.9

starting with the most current, which is at the bottom of the office hours chapter, and then work

2:38.8

your way up. I think it's much more advanced and relevant, and the case studies are more robust,

2:46.0

and I think you'll get a lot more out of it, taking that approach. And before we get into the

2:51.1

interview, check out our friends over at Scratchpad, whether you need a great way to get stuff

...

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