Welcome then to the latest episode of the Bruce Lee behind the host podcast.

The podcast that gives you the tools, the tactics and the trainings to take

power back from the online travel agents and get you more direct bookings.

Today, we're going to be interviewing one of the biggest characters in

hospitality that I've had the pleasure to meet in the last few years.

And I'm excited to introduce her.

But first, just quickly, we're just going to share a quick win from the hospitality

community. One of the members in there, Lin Radford,

who is a team, Bruce Lee member and a hospitality member, she is,

she's going to take the dive into managing directly, taking the power back

from a management company and implementing some of the trainings that she's

learned to get more direct bookings, which is really cool.

So if you can, just wish her good luck in the comments with me.

So good luck, Lin and we wish you all the best with that.

Let's know how you get on.

So today on the behind the host podcast, we're shared,

we're sharing it with Daniella Darin, who's the CEO and founder of

Skull Apartments, Marbella Holidays.

And I'm really excited to dive into her business today,

which is going to be sharing some of the personalization tricks that she uses,

which has helped her to remind, remain top of mind with her guests.

She scaled over 200 units in Spain and listen in as you're going to get

...