This is The Run Through, and I'm Nicole Phelps.

Today, I am so happy to be joined in the studio by my wonderful colleagues, Mark Holgate, Vogue's fashion news director, and Laird Borelli-Person, Vogue's senior archive editor. Welcome, Mark, and Laird.

Thanks for having us. Yes, thank you. Can we believe that the year 2025 is almost upon us?

Oh my God. It's crazy because it's also, not to get personal, but to get personal, it also marks my 25 years living in New York.

So this whole episode of looking back over 25 years is really marked for me by living here in the United States.

So that has given me a kind of interesting slash strange, slash, sorry, specific perspective on it.

And you too, Laird, don't you have a milestone?

July 2025 will be my 25th year at Condonest.

Incredible.

Well, we always look forward here at Vogue and at Vogue Runway, and there is a lot that's happening next year to be excited about. We'll get debuts at Celine, Jivanchi, at Tom Ford, and Chanel. But in early December, we started a project looking back at the first 25 years of fashion in the 21st century.

And that's what we're here today to talk about.

We're going to start all the way back in the year 2000, which is the year that Style.com launched.

Laird and I are both veterans of Style.com, and we agree not just because we worked

there, but because we're veterans in fashion, that it really did change the way the way the

fashion industry ran. Do you want to put it a little bit in perspective, Laird?

Sure. I mean, when I do research, it's really difficult to find imagery pre-internet and style imagery

in any mass or concentration pre-style.com.

The convention at the time was to do collections issues with an editor selection that editorials would have the look from a collection.

So it was very, very curated.

What Style.com did was offer the entire collection.

And I remember one designer saying to me, I don't really care what you write.

I care that you review us because then the customer can see and make their own conclusion. And it always stuck with me. I mean,

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