Welcome podcast listeners. We have a fantastic episode for you today.

Last year when we published the Best Investment Writing

Volume 2, we offered authors the opportunity to record an audio version of their

chapter to be released as a segment of the podcast and listeners loved it. This year we're bringing you

the entire volume of the best investment writing volume 3 in podcast format.

You'll hear from some of the most respected money managers and

investment researchers all over the world. Enough for me. Let's get to our guests and

let them take over this special episode.

Hi, my name is West Gray and I am the CEO of Alpha Architect, which is an asset management

firm with an impact mission to empower investors through education.

And without further ado, I'm going to discuss an article we wrote

called Academic Factor Portfolios are extremely painful

unless you are an alien. Imagine you are an alien.

Imagine you are an alien and you land on planet Earth in 1927,

which is when our data sets here,

and you're given a mission. You're told that you need to solve

the simple problem. These humans need to make money and grow their wealth and

you were told you need to compound a million dollars

and the goal is to compound your extraterrestrial face-off and you're presented with a few options. You first head over to

Ken French's website because apparently you invented the internet back in the

20s and you can do that and you you know reincarnated Ken French and made him come alive in 1927 too but you

know fantasy land aside you have this data and you're like wow let's look at

...