This is Nick. This is Jack.

And on this Saturday, Yetis, we are serving up a sample of our weekly show, The Best Idea Yet.

It's our second show, and it does deep dives on the most viral products of all time.

All right, here's what we got this week. It's Red Bull.

Red Bull, the world's first energy drink, and 38 years later, still the biggest energy drink.

But few know the wild story about how Red Bull actually began.

Yeah?

At a tie truck stop.

Jack, don't give it all away.

Don't give it all away just yet.

Yeties, we got a special clip from this episode for you to listen to right now.

So sit back, relax, and enjoy this sample of this week's episode,

the best idea yet.

First thing first, Jack, what are we going to do? Brand new business. What is priority number one?

Make it pronounceable. Change the name. Dietrich, he knows English is the language

spoken all over the world. Plus, at this time, anything American sounding carries a subliminal

message of business potential across the whole world. It's like tossing the word AI into a startup

today. You use an English name 30 years ago? Boom, you are getting funding, man. So it's goodbye

Krating Daiang, boom, you are getting funding, man. So it's goodbye,

Krating, Daiyeng, hello, red ball. Next, it's on from the name and onto product testing,

priority number two. As a veteran marketer, Dietrich knows that taste can be reached. You know,

Western palates, they aren't always prime for Eastern flavors and vice versa. So he sets up some focus groups over in Austria. And the results, Jack,

...