Welcome to Animal Spirits, a show about markets, life, and investing.

Join Michael Batnick and Ben Carlson as they talk about what they're reading, writing, and watching.

Michael Batnick and Ben Carlson work for Ritholz Wealth Management.

All opinions expressed by Michael and Ben or any podcast guests are solely their own opinions

and do not reflect the opinion of Ritholz wealth management.

This podcast is for informational purposes only. not be relied upon for

for informational purposes only and should not be relied upon for

investment decisions.

Clients of Ritholz wealth management may maintain positions in the securities

discussed in this podcast. Welcome to Animal Spirits with Michael and Ben. and the to Charlotte this weekend and they were offering five people $1,200 to get on a different flight.

Did you take it? It's Christmas time and this is a very busy season but I did not take it but that sounds like a lot of

money that's not bad twelve hundred bucks and all it took was for that one guy to get

beaten and dragged off of the plane for that to happen.

A few things that I noticed. One, the Star Wars marketing budget, holy moly. It was all over the terminal. All over. You know like those the horizontal elevators basically. Yeah. For people with luggage and I use it. Disney's not messing around. There was like 10 screens with the music playing and it was everywhere.

So what I got of that Bob Eager book about Disney and Star Wars in their relationship when they bought Lucas

it almost seems like they're smart enough to realize that the movies

themselves don't really matter that much. Because he basically admitted,

we rushed these things out as fast as we possibly could

because we needed to see a return

on this $4 billion acquisition.

And after they released the first film I don't remember what

that first sequel was called I didn't really get into him I think about the force

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