The Best B2B LinkedIn Marketing Strategies | Ep. #1510

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 September 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1510, we share our thoughts on the best B2B LinkedIn marketing strategy. From using carousels and boosting early engagement by posting on group chats to driving conversions using LinkedIn’s autofill function and more, tune in for all the best paid and organic strategies you can use to grow on LinkedIn! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best B2B LinkedIn Marketing Strategy. [00:42] How carousels work and the value of posting them for building organic traffic. [01:05] Hacking LinkedIn’s early engagement preferences by posting to group chats. [01:34] Put a link to your post in the first comment, not the post itself. [01:49] Users can autofill their lead information on your website using LinkedIn’s autofill function. [02:11] Reaching out to second and third-degree connections that like your post to find people on their team who your product suits. [02:52] Making groups for your target audience in your region and networking in them. [03:29] Using LinkedIn’s events feature to connect with your contacts. [03:45] Start running LinkedIn ads if you know your audience’s LTV. [04:17] That’s it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: ClickFlow Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:56.0	And today we're going to talk about the best B2B linked in marketing strategy.
1:00.8	So we're going to be talking about paid, we're going to be talking about organic as well. We're going to be talking about
1:02.6	organic as well. We're going to be talking about all the things you can do to
1:06.9	grow on LinkedIn. So go ahead. The first thing to do is if you want organic and
1:12.1	attend to traffic, start posting carousel's.
1:16.4	Carousel's do extremely well where people can just keep clicking next, next, next, next.
	...

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