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Marketing School - Digital Marketing and Online Marketing Tips

The Best AI Tools for Marketing in 2026

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.61.4K Ratings

🗓️ 17 June 2026

⏱️ 23 minutes

🧾️ Download transcript

Summary

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil rank the latest AI tools they've tested for marketing, from autonomous agents like Hermes, OpenClaw, Codex, and Cloud Code to MCPs from HeyGen, Riverside, and Beehiiv. They break down why overloading agents makes them degrade fast, the real dollar value behind $200/month ChatGPT Pro vs Claude Max subscriptions, and how token costs are quietly blowing up company budgets. Plus the Anthropic IPO winners, smart token routing, and why selling AI services feels completely different from selling agency work. Key takeaways ◾Overloading AI agents makes them degrade fast ◾ChatGPT subsidizes far more value than Claude per dollar ◾Token costs are quietly wrecking company budgets Chapters 00:00 Ranking the latest AI tools 01:30 Forking agents to build cold outbound 03:20 Where Hermes and OpenClaw fail 04:30 ChatGPT Pro vs Claude Max value 07:40 Favorite MCPs: HeyGen, Riverside, Beehiiv 09:50 Why Anthropic stays quiet on disruption 11:30 Anthropic IPO winners 14:30 Betting on the Spurs 17:30 Karrot personalized LinkedIn ads break 18:30 The real cost of Pro subscriptions 22:00 Token routing and rising AI costs 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 📩Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅Subscribe for Daily Marketing Insights!

Transcript

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0:00.0

Does your experience with AI sound a little something like this?

0:03.1

You've been prompting for 20 minutes.

0:04.8

The output is polished, confident, and completely useless.

0:08.5

That's what happens when AI doesn't know anything about your business.

0:11.6

HubSpot's AI works with your actual customer data.

0:14.5

Every interaction and every signal your team has generated over time.

0:17.9

So instead of prompting and hoping, you ask once and ship it.

0:21.5

Check out HubSpot.com, the agentic customer platform for growing businesses.

0:25.3

What would you say would be the five latest AI tools that you have tested for marketing

0:32.8

and give us feedback on all five?

0:35.6

Start with your least favorite at number five and your favorite at number one.

0:43.2

I can't think of my least favorite because if I'm using it,

0:46.1

order it in any order you want.

0:47.6

If I'm using it, I'm assuming it's useful.

0:49.5

Okay, here, I'll tell you what.

0:51.1

So here, so I've been talking a lot about Hermes and OpenClaw, right? What I've learned from both of these is this. They're beautiful, very useful if you use it in the right way. But if you overload it, it becomes useless and it degrades very quickly, right? And so I use, I would still say I love Hermes, I love OpenClawe and I use them a lot, right? Because when you combine Hermes OpenClawe with your Code and your Cloud Code and they build with each other, you're able to make babies with it, right? Like product babies with it. So let's give some real examples. Let's talk about I'll give you an example. A successful example and an overloaded example when you're saying you're overloading it and you're putting in too much, you or asking it to do too much and then you're not getting what you're looking for. So here's one example. So we had my, so my team actually made a design, a creative agent called Picasso that will spin up creatives at scale. Okay. Add creatives? And like a lot of people can do that, but ours is focused on, hey, what's actually performing?

1:45.5

What are your brand guidelines and also what are your competitors doing?

1:47.9

And we have a designer in the loop.

1:49.4

And I was like, huh, I want your GitHub repo. I told the thing. I was like, give me the GitHub repo. I'm going to fork it. So forking it means I can take it for myself, right?

1:56.3

So I took it for myself.

1:57.5

I dumped it into codex, which is open AIs.

2:00.4

And I said, hey, I want you to

...

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