The Best AI Tools for Marketing in 2026
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 17 June 2026
⏱️ 23 minutes
🔗️ Recording | Apple Podcasts | RSS
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Transcript
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| 0:00.0 | Does your experience with AI sound a little something like this? |
| 0:03.1 | You've been prompting for 20 minutes. |
| 0:04.8 | The output is polished, confident, and completely useless. |
| 0:08.5 | That's what happens when AI doesn't know anything about your business. |
| 0:11.6 | HubSpot's AI works with your actual customer data. |
| 0:14.5 | Every interaction and every signal your team has generated over time. |
| 0:17.9 | So instead of prompting and hoping, you ask once and ship it. |
| 0:21.5 | Check out HubSpot.com, the agentic customer platform for growing businesses. |
| 0:25.3 | What would you say would be the five latest AI tools that you have tested for marketing |
| 0:32.8 | and give us feedback on all five? |
| 0:35.6 | Start with your least favorite at number five and your favorite at number one. |
| 0:43.2 | I can't think of my least favorite because if I'm using it, |
| 0:46.1 | order it in any order you want. |
| 0:47.6 | If I'm using it, I'm assuming it's useful. |
| 0:49.5 | Okay, here, I'll tell you what. |
| 0:51.1 | So here, so I've been talking a lot about Hermes and OpenClaw, right? What I've learned from both of these is this. They're beautiful, very useful if you use it in the right way. But if you overload it, it becomes useless and it degrades very quickly, right? And so I use, I would still say I love Hermes, I love OpenClawe and I use them a lot, right? Because when you combine Hermes OpenClawe with your Code and your Cloud Code and they build with each other, you're able to make babies with it, right? Like product babies with it. So let's give some real examples. Let's talk about I'll give you an example. A successful example and an overloaded example when you're saying you're overloading it and you're putting in too much, you or asking it to do too much and then you're not getting what you're looking for. So here's one example. So we had my, so my team actually made a design, a creative agent called Picasso that will spin up creatives at scale. Okay. Add creatives? And like a lot of people can do that, but ours is focused on, hey, what's actually performing? |
| 1:45.5 | What are your brand guidelines and also what are your competitors doing? |
| 1:47.9 | And we have a designer in the loop. |
| 1:49.4 | And I was like, huh, I want your GitHub repo. I told the thing. I was like, give me the GitHub repo. I'm going to fork it. So forking it means I can take it for myself, right? |
| 1:56.3 | So I took it for myself. |
| 1:57.5 | I dumped it into codex, which is open AIs. |
| 2:00.4 | And I said, hey, I want you to |
... |
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