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Conversations of Inspiration

The benefits of growing older and wiser, with Johnnie Boden CBE, founder of Boden

Conversations of Inspiration

Holly Tucker MBE

Education, Business, Society & Culture, Self-improvement, Entrepreneurship, Personal Journals

51.3K Ratings

🗓️ 20 March 2023

⏱️ 58 minutes

🧾️ Download transcript

Summary

How do you evolve with your brand as a founder?

For over three decades Boden has been serious about style that makes you smile, and this week, Holly sits down with Johnnie Boden CBE to revisit his story since they first met in 2018.

Having weathered recessions, Brexit, Covid and now a cost of living crisis, Boden has established itself as a quintessentially British brand, that is also taking the US market by storm.

Johnnie shares his secrets of how he has kept Boden on track, how he defied the fashion fads that destroyed his rivals and the single most valuable piece of advice he has ever received.

It’s a conversation about life as much as it is business, as Johnnie reflects on how he believes that growing up with his brand is the key to remaining motivated, passionate and in love with his company.

If you enjoyed this episode, we think you’ll love Holly’s Conversation of Inspiration with Henry Dimbleby MBE, Co-founder of Leon.

Plus for more unfiltered insight, subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.

Transcript

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0:00.0

Well, it was my first revisited on conversations of inspiration and it was with the magnificent

0:07.4

Johnny Bowden. 32 years he has been building Bowden and it was that time that I got to

0:14.3

sit back and absorb life learnt lessons from someone I hold in such high regard when

0:21.2

it comes to a brand. Johnny spoke not only about the brand and the values that have seen

0:27.1

him through these three decades but also the fact that now the US is an even bigger part

0:33.4

to Johnny's world than ever before. How should we look at sustainability when it comes

0:38.6

to fashion and what are the hurdles founders have to go through? And how do we break through

0:44.4

when it gets to digital marketing? How do we grab people's attention? It was my first

0:49.8

revisited and my goodness I'm so happy it was with Johnny, the wisdom and joy and his

0:56.4

big red glasses he shared with me today I'll remember always. Enjoy!

1:09.8

I'm Holly Tucker and welcome to Conversations of Inspiration. Back in 2006 I founded Not

1:16.8

on the High Street from my kitchen table and since then I've gone on to launch Holly and co.

1:22.6

I'm the UK Ambassador of Creative Small Businesses and I believe that having a business doing

1:28.2

what you love is the key to a happy fulfilled life. My dream is to help everybody start theirs.

1:35.2

I'm here to offer advice, inspiration, wisdom and encouragement and in my view the best way to do

1:42.6

this is by sharing stories so I've reached out to my favourite small businesses, entrepreneurs

1:49.4

and those who simply inspire me and ask them to share theirs. Here are my Conversations of Inspiration.

1:59.8

Hi Johnny. Hello Holly. It is a pleasure to see you again. This is amazing. You are my first

2:06.9

revisited guest on Conversations of Inspiration and it had to be you Johnny. Well that was very

2:12.6

scary and I'm not sure whether that's good or bad but I'm all yours I'm all yours. Well I think

2:18.6

it's good because you won't believe it but the last time we spoke I was in your office we're doing

2:23.6

it virtually today in 2018 and quite a bit has changed since then obviously Brexit pandemic,

...

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