The Behind-the-Scenes Jockeying for $10M Super Bowl Ads

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 1.1K Ratings

🗓️ 5 February 2026

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Matt is joined by Adweek’s Bill Bradley to discuss the expensive and competitive battle of Super Bowl advertising. Bill breaks down how many ad slots are available each year, how much they cost, which parts of the game are the most lucrative, why A-lister fees for commercial cameos are going down, what’s up with those Jesus ads you see every year, the ad auction if the game goes into overtime, and more (00:00). Matt finishes the show with a Super Bowl ratings prediction (26:41). Host: Matt BelloniGuest: Bill Bradley Producers: Craig Horlbeck, Jessie Lopez, and Jon JonesTheme Song: Devon Renaldo ZOOTOPIA 2. FOR YOUR CONSIDERATION FOR BEST ANIMATED FEATURE. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	To be or not to be.
0:02.8	Right now we're offering a range of incentives across Audi models.
0:06.5	That is the...
0:07.5	But only until the 28th of February.
0:10.0	The...
0:10.7	Um...
0:12.0	So stop whatever you're doing.
0:14.4	Um... I'll be right back.
0:17.1	Just carry on without me.
0:18.3	And find yours online or at Finchley Road, Audi.
0:21.5	Audi, four-sprung Duck Technic.
0:23.8	Terms and conditions apply.
0:25.1	Selected models, retail customers and participating Audi centres only.
0:30.9	300 years of expertise in every twining sleep blend.
0:37.0	100 hours of craft in every cup.
0:40.3	Eight natural ingredients in every sip.
0:44.3	One night of winding down in every drop.
0:48.3	Your moment of serenity.
0:51.3	Brought to you by twining sleep.
0:55.2	Twinings.
0:57.9	Alive in every drop.
1:07.0	It is Thursday, February 5th.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Ringer, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Ringer and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.