Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player

and subscribe to make sure you get all our episodes.

I'll see you on the other side.

We always kid that Mr. Hershey in

in 1905 creates a town with streets are

named for chocolate-making regions and cities of the world.

So, his crossroads in this town are chocolate and cocoa,

his streets are Trinidad, Bahia, Granada, and so on and so forth.

And so, Mr. Hershey creates a town based upon a vision that he has that he wants to

immerse people into chocolate.

That's Don Papson, president of the MS Hershey Foundation, and he's helping us

picture the town of Hershey, Pennsylvania. It was founded by the famous

chocolate maker as a place for his employees to work, rest, and play. It was nothing but

nothing but farmland, which is exactly what Hershey wanted.

He decides that because milk is a key ingredient to milk chocolate,

he's going to basically place his factory here, so he's closer to fluid milk.

And he's creating an advantageous situation for the farmer and for himself.

But what about the workers that Hershey needed to turn that milk and cocoa into bars, kisses, and cups. Well for them, the draw included

modern homes with electricity, heating, a transit system, and great schools for their kids.

...