The Battle Over TikTok’s Algorithm 4/24/24
TechCheck
CNBC
4.5 • 66 Ratings
🗓️ 24 April 2024
⏱️ 7 minutes
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| 0:00.0 | What comes next for TikTok? That's a big question of the day. |
| 0:02.8 | Dear Djibosa is digging into the app's secret sauce for today's Tech Check D. |
| 0:07.6 | Hey Leslie, so that's secret sauce and at the heart of this battle is TikTok's algorithm. |
| 0:13.2 | It completely overhauled social media, |
| 0:15.0 | captivated GenZ, and it continues to keep them engaged |
| 0:18.5 | better than copycat apps like YouTube's shorts |
| 0:21.4 | and Instagram's Reels. |
| 0:22.8 | There you see, TikTok only second to Netflix here. |
| 0:25.2 | It comes down to that source code, |
| 0:27.1 | developed in China at Parent Company, |
| 0:28.9 | Bite Dance that serves users personalized content, |
| 0:31.9 | discovery, and this very rapid feedback loop |
| 0:34.8 | that determines what video is popular and can push it to more users in |
| 0:38.5 | almost real time. This is also the biggest hurdle in a sale if that does eventually materialize and by |
| 0:44.2 | the way that's a big if tic-talk calling the bill unconstitutional this morning in a |
| 0:48.6 | statement but even if China could still withhold that source code through its export control list. |
| 0:56.1 | And Tik-Tok without the algorithm is a very, very different and maybe less valuable. |
| 1:00.4 | Almost definitely less valuable proposition. |
| 1:03.0 | Interested buyers like Steve Manushin has said that he would rebuild the app if there's |
| 1:06.7 | no technology transfer. |
| 1:08.1 | One VC I spoke to said Mark Zuckerberg would laugh at that idea. |
| 1:12.2 | You don't think he's hired thousands of the world's best data scientists |
... |
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