The Bare Minimum You Should Do With Every Blog Post You Publish | Ep. #563

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 14 February 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish [00:38] Neil thinks he’s published 6,000-7,000 blog posts. [00:57] Neil always has a simple checklist for writing blog posts. [01:12] When using BuzzSumo, you need to look at what has worked in the last year. [01:33] Go after social traffic and search traffic (SEMrush). [01:52] Come up with better headlines, outline the post, then complete it. [02:11] Go above and beyond and be super thorough. [02:21] Add custom images from stock photos or graphs. [02:31] Email everyone you link out to in your post. [03:00] Reach out to everyone who shared similar articles and direct them to your article. [03:38] Take the article and put it into Ahrefs and see who links to it. [04:05] Eric’s strategy: automate the process of sharing to your social channels using Zapier. [04:39] Blogging Checklist is a great plug-in for WordPress. [04:55] Have a word count, image count, source count, etc. and put it on the checklist. [05:24] Think about how to upgrade or repurpose your content. [05:43] That’s it for today! [05:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eritt Sue, and I'm Neil Patel, and today we are going to talk about the bare minimum
1:00.0	that you should do with every blog post that you publish.
1:04.0	So Neil, how many blog posts do you think you've published in the last, I don't know,
1:07.2	16 years?
1:08.2	I don't know, maybe like, six, seven thousand?
1:12.2	You have to keep in mind a lot of my blog
1:14.4	posts are translated into different languages so the number is high.
1:17.2	Got it. So what what kind of checklists or checks do you give to your
1:21.4	writers when they're publishing?
1:23.8	My checklist is really simple in which, you know, we first find a topic that's hot.
	...

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