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Elvis Duran and the Morning Show ON DEMAND

The Backstory: Corn Flakes, Rice Krispies and a Billion Dollar Feud

Elvis Duran and the Morning Show ON DEMAND

Elvis Duran Podcast Network and iHeartPodcasts

Society & Culture, News, Music, Music History, Entertainment News, Comedy

4.71.2K Ratings

🗓️ 10 March 2026

⏱️ 9 minutes

🧾️ Download transcript

Summary

Breakfast pre-1900 usually involved fried meats, eggs, biscuits, and potatoes. Then a kitchen fail at a health sanitarium led to a whole new way to eat your morning meal. After that, a vicious disagreement between the Kellogg brothers allowed one to build a multi billion dollar company with Corn Flakes, Rice Krispies and other cereal recipes he'd stolen from his brother.

Please DM me if you have a story you'd like me to dig into. On Facebook it's Patty Steele and on Instagram Real Patty Steele.

See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0

All right, so you think about breakfast, and what's the first thing that pops into your mind?

0:05.1

Well, for a lot of folks, it's cereal, a quick bowl of sweet, crunchy goodness before racing out the door.

0:12.4

But where did that come from?

0:14.2

I'm Patty Steele, an industrial kitchen accident and a family feud.

0:19.3

It's a nasty breakfast battle next on the backstory.

0:24.7

This is an I-Heart podcast. Guaranteed human.

0:30.1

We're back with the backstory. In the late 1800s, if you walked into the quiet, very austere Battle Creek Sanitarium, a health resort in

0:40.2

Battle Creek, Michigan, breakfast didn't look anything like it looks today. No sugary cereals,

0:46.1

like frosted flakes or fruit loops, no colorful boxes, no cute little cartoon mascots. Instead,

0:52.9

guests at the sanitarium were served odd and tasteless

0:56.5

health foods designed to cure the ailments that modern life had inflicted on folks. And one of those

1:02.6

foods was born completely by accident and also led to a bitter family feud. The guy running the

1:09.9

sanitarium was John Harvey Kellogg, a doctor with some extremely unusual ideas.

1:16.5

There were rumors he'd never consummated his marriage with his wife, but he and Ella had 42 adopted

1:23.3

children.

1:24.1

Yes, I said 42. Imagine making breakfast for them. In the 19th century, most Americans

1:30.3

ate heavy breakfasts. They started their day with a plateful of meat, fried potatoes, biscuits, and

1:36.8

gravy if they could afford all that. John Kellogg was convinced that all that rich food was

1:42.4

destroying people's health, and in his mind, even their

1:45.8

morality. He believed that a really bland diet of grains and vegetables could purify the body

1:51.9

and the mind, because the more exciting foods were, well, too exciting. He wanted everybody

1:57.7

to just calm down. His sanitarium was based on lifestyle recommendations from the Seventh-day Adventist Church,

...

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