Have you ever wondered what a sandwich sounds like?

Not much to it, is there?

Unless, of course, it's a Walker's sandwich.

Mmm, that is good.

Now that's what Asani should sound like.

Go all crisp in with walkers.

Delicious.

Delicious. You know, there are hundreds of decisions you have to make over the course of a campaign.

One of them that seems small but isn't is what songs to play at public events.

Walk on music, walk off music, convention music, it says a lot about a candidate's brand.

This week, I'm pleased to share an episode of The Assignment podcast, in which my pal Aughty

Cornish talks to experts about how campaigns choose these tunes and why. I think you'll

enjoy it, and I'll see you again next week with a brand new episode of the Axe Files.

A good political speech, like a good song, can make or break momentum.

If we see a mountain in front of us, we don't expect there to be an escalator waiting to take us to the top.

And it used to be that a good speech could live on in the public imagination, almost trapped

in amber.

Not anymore.

For example, you know what happened to that zinger-laden speech by former First Lady Michelle Obama?

I want to know.

Who's going to tell him that the job he's currently seeking

might just be one of those black jobs.

...