Did Don Draper really buy the world of Coke?

Did Tony Soprano really die, or just order more onion rings?

The finales of our favorite shows can make us argue, make us cry, and make us crazy.

From Spotify and the Ringer, I'm Andy Greenwald, and this is Stick the Landing, a new podcast where we'll be telling the story of modern TV backwards, one fade out at a time.

Find Stick the Landing on Wednesdays on the prestige TV feed, on Spotify or wherever you get your podcasts.

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slash marketers it is friday march first i think most people who listen to this show know that

the Oscars are preceded by months of campaigning to win the attention and ultimately the votes of Academy members.

It's a whole economy, a big one, not that different from a political campaign, with these speeches and campaign stops.

In this case, screenings and film festivals and parties and precursor shows like the Globes and the SAG Awards.

We just came to the end of all that as voting

ended on Tuesday, and the stars went into hiding for a week and a half before the actual Oscars.

Having said all that, I don't think most people realize how much thought and strategy and money

...