The Awakening
Elvis Duran and the Morning Show ON DEMAND
Elvis Duran Podcast Network and iHeartPodcasts
4.7 • 1.2K Ratings
🗓️ 9 November 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
No one should be murdered over some cacao beans. But as the world gets a taste for wild chocolate, competition becomes cutthroat.
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Transcript
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| 0:00.0 | I'm walking down 18th Street by 6th Ave past the Metro Pavilion and I see this line |
| 0:18.3 | outside. |
| 0:19.3 | I'm saying, what are you guys doing? And they're saying, we're going to the chocolate |
| 0:24.1 | show. That's like the chocolate show. |
| 0:33.7 | That's Mark Christian, chocolate historian, critic and philosopher. I didn't get a |
| 0:40.2 | PhD or anything like that, but I gotta tell you, I had earned a CHD. Chocolate |
| 0:44.2 | doctor, a doctor of chocolate, without a doubt, without a doubt. Dr. Chocolate is |
| 0:49.9 | such a legend that a rave review from him can propel a new bar to fame and |
| 0:54.0 | fortune. But back in the early 2000s, Gourmet Chocolate wasn't on his radar. I |
| 0:58.9 | get in there and I'm walking around right instantly. I caught on that you know |
| 1:03.4 | what? This is the same crowd as an hamster down. The cannabis, the room was |
| 1:09.3 | vibing, almost the same. And they were such a captive passionate group. At the |
| 1:15.2 | time, Mark was managing events around the world, including the cannabis cup. Now |
| 1:20.5 | I'm a non-user, but my business partner is more than a user. He's waking |
| 1:27.1 | bake and you know, and shake the flake all day long. And as he poked around, his |
| 1:31.5 | spidey sense told him that maybe he'd found the next big recreational substance. I |
| 1:37.9 | had an encounter with a gentleman named Alessio Tessiere. He, with his sister, owned |
| 1:44.4 | a company called Amade. And this guy was speaking in such, you know, classic |
| 1:50.0 | highfalutin terms of this legacy and lore of chocolate. And he's dressed in this |
| 1:56.1 | armani suit that's just, you know, cut to the max. And right away, my B.S. |
| 2:01.7 | detector went off, you know? You know, it's sort of like, don't bullshit the |
| 2:06.2 | bullshit, okay? What are you doing? But he said, no, no, no, you don't understand. He's |
... |
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