The Assassination of Nipsey Hussle in South LA
10 Minute Murder | Bingeable True Crime Stories
Joe
4.9 • 638 Ratings
🗓️ 29 January 2026
⏱️ 11 minutes
🧾️ Download transcript
Summary
In March 2019, rapper and community leader Nipsey Hussle was shot and killed outside his Marathon Clothing store at the intersection of Crenshaw and Slauson in South Los Angeles. The murder investigation revealed that Eric Holder Jr., a fellow Rollin' 60s Crips member, fired over ten shots at Hussle following a brief conversation about street rumors. The homicide trial of Eric Holder Jr. resulted in a first-degree murder conviction and a sentence of 60 years to life in prison.
So here's what makes this case absolutely devastating. Nipsey wasn't killed by a rival gang or some random street violence. He was murdered by someone from his own set, someone he'd known for years, right in front of the store he built to save his neighborhood. This is the story of two men who came from the exact same streets, grew up in the same gang, but took completely different paths. One became a visionary who met with LAPD to discuss peace. The other struggled with untreated schizophrenia and got stuck in a cycle he couldn't escape. What happened in that parking lot on March 31st wasn't some elaborate conspiracy. It was something way more tragic and way more preventable.
#NipseyHussle #TrueCrime #LosAngelesMurder #EricHolderJr #MarathonClothing #Crenshaw #GangViolence
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Transcript
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| 0:00.0 | March 31st, 2019, a Sunday afternoon in South Los Angeles. |
| 0:08.0 | Nipsey Hustle is standing in the parking lot of his own clothing store, the one he built to revitalize the neighborhood that raised him. |
| 0:16.0 | He's helping a friend who got out of prison get some new clothes. |
| 0:19.0 | And then someone walks up, someone he knows, someone from his own gang. |
| 0:25.4 | What happens next will take less than two minutes, but the aftermath will raise questions |
| 0:30.4 | that are still with us today. There's this corner in South Los Angeles where Crenshaw Boulevard meets |
| 0:58.5 | Slosson Avenue. That's where Ermius Askadom built his empire. You might know him better as |
| 1:05.1 | Nipsey Hustle, and on March 31st, 2019, that's where he died. Nipsey grew up in the Crenshaw district during the |
| 1:13.3 | crack epidemic. His dad was Etrium, his mom was black American, and by the time he was a teenager, |
| 1:19.6 | he was homeless and getting jumped into the Roland 60s neighborhood Crips. In that environment, |
| 1:24.2 | you either joined or you became a target. |
| 1:28.6 | But Nipsey was different. |
| 1:33.7 | He had this entrepreneurial brain that most people in his situation never get to develop. |
| 1:38.0 | He started selling mixtapes out of his car trunk in the same parking lot where he'd eventually open marathon clothing. |
| 1:41.0 | In 2013, he released his Crenshaw mixtape as a free download, but then he printed |
| 1:46.4 | a thousand physical copies and sold them for $100 each. JZ bought 100 copies. That's $10,000. |
| 1:54.4 | Suddenly, everyone understood that Nipsey wasn't playing the same game. By 2017, he'd gone from selling |
| 2:00.3 | CDs out of his trunk to |
| 2:01.8 | owning property on that same block. He opened marathon clothing and was buying back the entire |
| 2:06.9 | strip mall to buy mixed-used housing so the community could own their own neighborhood. He co-founded |
| 2:13.3 | Vector 90, this tech incubator designed to get kids from Crenshaw into Silicon Valley careers. |
| 2:19.7 | And he was doing all of this while still claiming Roland's 60s. |
... |
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