The Art of Storytelling in Sales - Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 7 June 2017

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The buzz: "Stories give people enough space to think for themselves" (Annette Simmons). Your favorite movie, book, and song are memorable because the director, author and songwriter told an engaging story using drama and emotion. Storytelling is also important for everyone in sales for the same reasons. Prospects need to feel, believe and remember you in order to be moved to make a purchase. If you don't make it easy for them, you risk becoming the next book they forgot they ever read. The experts speak. Heidi Berenson, Berenson Communications: "It is no secret in television that the best ad-libs are always thought out and put into notes ahead of time. Two or three words will remind you of whatever the point is... (David Brinkley, A Memoir). Janis Fratamico, SAP: "My mother wanted us to understand that the tragedies of your life one day have to potential to be the comic stories the next (Nora Ephron). Join us for The Art of Storytelling in Sales – Part 2.

Transcript

Click on a timestamp to play from that location

0:00.0	The following program is being brought to you on the Voice America Business Channel.
0:05.2	For more information about our network and to check our additional show hosts and topics of interest,
0:09.8	please visit VoiceAmerica Business.com.
0:12.7	The Voice America Talk Radio Network is the worldwide leader in live internet talk radio.
0:17.7	Visit voice America.com.
0:19.6	The views and ideas expressed on the following program are strictly those of the host or guests
0:24.2	and do not necessarily reflect the views and ideas held by the Voice America Talk Radio Network,
0:29.5	its staff and management.
0:45.0	Welcome. Welcome to the most nutritious hour of business talk all week.
0:48.9	This is Coffee Break with Game Changers, presented by SAP.
0:51.4	The best run business is run SAP.
0:54.1	Your host and moderator is Bonnie D. Graham.
0:58.5	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
1:02.2	Now, here's Bonnie D. Graham.
1:04.6	Welcome, welcome, welcome.
1:06.2	I'll say that even though I should just say welcome, welcome, welcome.
1:08.8	If you want to run with the game changers, you're in the right place.
1:11.7	We always say it.
1:12.6	We always mean it.
1:13.5	And it is always true.
1:15.1	The code on how many people I have on the panel is how many welcomes I say so correctly.
1:20.2	Welcome, welcome.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bonnie D Graham, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bonnie D Graham and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.