4.7 • 669 Ratings
🗓️ 28 May 2024
⏱️ 42 minutes
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0:00.0 | Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris. |
0:10.2 | This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience. |
0:18.2 | What's really working in today's market, how to generate more leads, |
0:21.8 | make more money, and have more time for what you love in your life. And now your host, Tim and |
0:28.3 | Julie Harris. Welcome back. Today's podcast is a result of a lot of folks asking for help |
0:35.8 | how to do a CMA which frankly should be |
0:38.6 | something all of us learn when we get our real estate licenses but I know that is not |
0:42.6 | the case and a lot of folks have been spoiled by a market where frankly pricing |
0:46.5 | real estate has been super easy and a proliferation of a lot of done for you CMA |
0:51.1 | widgets and apps and all the rest of it but I'm here to tell you that there's an art to pricing properties correctly and it gives you |
0:57.4 | an unfair advantage in the marketplace, especially when dealing with a very analytical seller. |
1:03.0 | So today's podcast is the art of property pricing simple steps to CMA success. |
1:08.4 | Yes, that's right. |
1:09.0 | And we're going to look at it from mostly the listing end of things, because that's when |
1:12.6 | you have to do a comparable market analysis. |
1:14.6 | But also, everything that we talk about from the listing standpoint applies to you on the |
1:19.6 | buyer side when preparing and coaching your buyer side clients. |
1:23.6 | What really should they offer in terms of price? |
1:25.6 | You know what, Julie, that is such a good point because, again, agents have never learned how to do proper CMAs and in a marketplace where agents are going to have to start proving their value to prospective buyers, like sellers or listing agents have had to do forever, knowing how to do a CMA as equally as important as it is when listing or competing for a listing as it is when competing for a buyer. |
1:43.8 | That's exactly right. Pricing is one of the most important skills that you need to be a successful |
1:48.6 | and effective real estate professional. With more inventory and fewer motivated buyers in the market, |
1:53.9 | mispricing a home can cause your listing to expire, cause you to be fired, or make your buyer |
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