The Art of Promoting and Recording Podcasts | Ep. #62

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 1 October 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Marketing School, and the key concepts you need to master if you want to successfully promote your show. Time Stamped Show Notes: 00:25 – Today’s Topic: The Art of Promoting and Recording Podcasts 00:35 – Microphones and recording multiple times 01:15 – Recording software 01:18 – Quicktime 01:25 – Issues Neil and Eric experienced 01:58 – ECamm 02:25 – Screenflow crashed twice 02:33 – Microphones to use 02:35 – Blue Yeti 02:40 – ATR2100 02:55 – iPhone microphone for backup 03:35 – Neil and Eric save 3 files for every recording 09:50 – Promoting a podcast 03:53 – Email blast 04:20 – Libsyn is not that accurate 04:41 – Product Hunt 05:59 – Email digest 05:29 – Shure MV88 06:30 – The BEST strategy in promoting 07:42 – The Art of Charm Podcast 08:37 – The more you can automate, the better 08:45 – Edgar 09:06 – Keep Retweeting episodes on Twitter 09:58 – As long as you’re providing value, you’re doing the right thing 10:11 – That’s the end of today’s episode! 3 Key Points: Use different tools and software when recording. Always have a backup—ALWAYS. Interview other people who are already popular—let their networks do the promotion for you. Resources Mentioned: Quicktime – The most stable software for Neil ECamm – Software Eric and Neil uses when on Skype Screenflow – Another software for recording Blue Yeti – Mic Eric is using in this podcast ATR2100 – Another mic Eric and Neil uses Libsyn – Used to track podcast statistics Product Hunt – Website where Erik lists their podcast Shure MV88 – Eric’s iPhone mic The Art of Charm Podcast – A podcast Eric mentioned Edgar – Tool that sets your social media posts Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity.
0:13.0	You're listening to marketing school
0:15.0	with your instructors Neil Patel and Eric Sue.
0:18.0	All right guys, before we start, we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another edition of Marketing School.
0:56.0	Today we're going to talk about how you can record and promote podcasts.
1:01.0	Neil, why don't you kick things off?
1:03.0	Sure, so we'll start with recording.
1:05.8	Now, Eric and I have had a lot of issues recording.
1:09.3	So much so that he's bought me a mic. I bought a really good mic. He's bought me a mic I bought a really good mic he's bought me a travel mic and we
1:16.5	record multiple times so like we use multiple softwers and the reason being is out of all the episodes we recorded there's probably 10 to 12
1:26.3	episodes that we recorded that didn't actually get recorded in which we click the
1:30.3	record button we say the whole episode and nothing happens like we're done and it was like oh
1:35.6	amazing episode and then we click to save and something happens or crashes and
	...

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