The Art of Persuasion
Jill on Money with Jill Schlesinger
Audacy
4.6 • 1.9K Ratings
🗓️ 24 October 2019
⏱️ 33 minutes
🧾️ Download transcript
Summary
In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen.
Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art, and science, of persuasion to move forward.
So, how do you change someone's mind, or at least advance the conversation, when everyone is entrenched in their own points of view?
Our latest guest, communication expert Lee Hartley Carter, has spent nearly twenty years advising and helping the world's most well-known companies do just that.
Her first book, Persuasion: Convincing Others When Facts Don't Seem to Matter, covers all the secrets to persuading anyone, at work and in life.
Filled with researched insights into how we make up, and change, our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
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Transcript
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| 0:00.0 | Hi, it's Jill Schlesinger. On this episode of Jill on Money. What is the one thing you want to be known for? What is your master narrative? |
| 0:13.8 | The truth of the matter is whether you own your master |
| 0:16.8 | narrative not, you have one. |
| 0:18.8 | Because all decisions about us are made |
| 0:20.6 | when we're not in the room. |
| 0:22.4 | And so when you're not in the room. And so when you're not in the room what do people |
| 0:24.4 | say about you? You want to know what it is and you want to help shape it and define it. |
| 0:28.6 | Welcome to the Jill On Money Podcast. We are presented by Marcus by Goldman Sachs. |
| 0:35.0 | You know, every day at work, I am asked to be a translator of complicated financial topics. |
| 0:42.4 | Off-air, we all are doing the same thing. |
| 0:45.0 | We are communicating with one another, and we are sometimes communicating with people who see us in a very different way than we see ourselves. |
| 0:52.0 | Our guest, Lee Hartley Carter, has written a really |
| 0:57.0 | interesting book called Persuasion, convincing others when facts don't seem to matter. Much of this interview is about your |
| 1:06.2 | interaction with people you work with, you live with, and how you can actually |
| 1:11.6 | better work with those people to kind of get a sense of who you really |
| 1:17.0 | are. I think you'll really enjoy it. I know I did. Here's our conversation with Lee Hartley Carter. |
| 1:24.0 | You're listening to Jill on Money with Jill Schlesinger. |
| 1:29.0 | So we'd like to start the podcast off with a simple question and you ready for it? |
| 1:33.0 | Oh God, it's the pressure is on right now. |
| 1:36.0 | What is the best career or financial decision you've ever made? |
| 1:40.0 | The best career decision I ever made happened about 13 years ago I was in I was in |
| 1:46.4 | financial services marketing it was fine but it wasn't really exciting me and |
... |
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