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Reasons Revisited

The art of persuasion with Anand Giridharadas

Reasons Revisited

Geoff Lloyd

Society & Culture, Government, News, Politics

4.82.6K Ratings

🗓️ 10 November 2022

⏱️ 38 minutes

🧾️ Download transcript

Summary

Hello! A bonus Cheerful Book Club episode coming at you this week direct from Geoff’s loft. We’re talking to bestselling author Anand Giridharadas about his new book The Persuaders: Winning Hearts and Minds in a Divided Age. 


Progressive movements need to persuade, not simply preach, he says. But what does that look like if it is not ‘persuasion by dilution’? We talk to Anand about what we can learn from the people who are changing minds and building big coalitions to make progressive movements around the world more successful.


Buy Anand’s book


Sign up for his newsletter The.Ink



Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

Our sponsor for this episode is Big Issue, changing lives through enterprise.

0:04.7

And you can support that by subscribing.

0:06.8

You don't need me to explain that the cost of living crisis is impact in the poorest people

0:11.4

the most.

0:12.4

And that means it's tough for Big Issue vendors.

0:14.6

They are in the living from selling the magazine, and they're heading into winter facing

0:19.6

uncertainty about that living.

0:22.4

When you're unable to visit a local vendor, the next best thing is to take a subscription.

0:28.7

When you do that, you're supporting Big Issues frontline teams.

0:32.8

These are the people working with vendors one-on-one, providing critical, emotional and social

0:38.6

support and empowering them to achieve financial stability and overcome personal disadvantage.

0:45.0

Big Issue have an introductory subscription offer for you.

0:49.4

£6 for your first month.

0:51.1

And that means you'll receive an award-winning magazine each week.

0:54.3

It's home to leading voices in politics, culture and social activism.

0:59.5

It is sometimes easy to forget how good the magazine is in its own right.

1:05.2

Now renewals are at the rate of £12 a month, and once again, all the profits from subscriptions

1:11.5

are invested into the vital work that frontline teams do to support Big Issue vendors.

1:17.9

If you can't visit a local vendor, support them with a subscription.

1:22.4

Click your first month for just £6 which can cancel anytime.

1:26.7

Visit Big Issue.com-forward-slash-chirpall.

1:32.4

This is reasons to be cheerful with Edmila Band and Jeff Lloyd.

...

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