This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

So you started talking about like the four ways of communicating with people reaching out to them.

How do you balance the in-person personal aspect of it with the automation and doing that at scale.

Yeah, so how do I balance technology, automation

with the human aspect?

So I do it by looking at three things.

My skills, my knowledge, my desire, my my skills, knowledge, and desire,

and the capabilities that are best suited to be replaced,

not the people, the best capabilities, and one of the capabilities that I look like is I look at

the engagement or accessibility or energy behind capabilities. There's certain

capabilities that people have, but they're not enthusiastic about them because they are living here in America and whether they're lying to themselves or not.

They're living for luxury, not living to live.

You see, I've been in a place, and many of you probably have been there.

When you wake up and you have no food,

you have a different perspective of shoveling shit with your hands six days a week 12 hours a day

to get food

Compared to oh you know what I need a six car

or three bedroom instead of a two bedroom and so I go ahead and analyze an audit an inventory of capabilities aligned with how I can replace them with technology

which has no emotion which is always engaged in accessible or people who would be

more engaged in accessible to do that capability.

And then I maximize the capabilities of other people that may have better education, intelligent, intuition, and inspiration to give me a higher return on my investment,

notating that technology and outsourcing assistance have no emotional toll.

...