This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

Now I use a template that clearly indicates that it's not a binding agreement.

So if people don't live up to what they promise, we give them permission that on agreement or the decision to have a

memorialization of how we can help each other, that time value and emotion will change and therefore you don't have to live up to it.

And I know that sounds silly but think about how much time in motion and value you save

by making it a memorialization, not a binding agreement.

And in that memorialization, we allow people to change their mind according to

their circumstances and edit or change it.

Now, what is the impact of that?

Well, for me, if I have a memorialization

that you will give me a Starbucks gift card for referring a family to your dental office and I will give you 20% of finding me a speaking engagement and I send a family over to your office and you don't give me a

Starbucks card. Well I don't have to worry about litigation.

I don't have to worry about anything at all except for mitigation.

And in the aspect of mitigation, I have to decide should I continue to send families or not.

And I will, when I find out that someone has not done what the memorialization has said, you know,

remind them with the codified memorialized template that I have or email that I've saved and just say, hey, a reminder, I know I sent the Smiths over how that go.

I also included our memorialization of how we're going to help each other.

Do you have any other speaking engagements for me or whatever?

If they decide to change their mind and not live up to sending me a Starbucks card,

now there's no resentment or guilt or anything.

It's just a matter of deprioritizing or continue to prioritizing the memorialization.

Now, a lot of people don't feel comfortable with that.

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