The Art of Coaching with Brett Bartholomew #368
Beast over Burden powered by Barbell Logic
Barbell Logic
4.7 • 1.2K Ratings
🗓️ 31 May 2021
⏱️ 58 minutes
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Summary
Consider experience versus exposure. Experience requires skin in the game. You might have exposure to lifting and ideas around coaching or business, but do you have experience doing it. An example might be the difference between criticizing podcasts versus doing a podcast yourself or coaching versus criticizing a coaching methodology.
Brett works with professional athletes and has developed a knack & reputation for working with "difficult" athletes. He enjoyed the challenge and honing his communication and connection skills with these athletes.
An important note, that applies to all coaches and really all professionals, showing your client how smart you are doesn't mean you're coaching them well: this doesn't lead to effectiveness or connection. You need to build buy-in and trust. While technique coaching and intelligent, personalized programming are great, they aren't enough.
A point of discussion here is public versus private sector. Consider D1 athletes or military service members as opposed to people paying you to receive coaching. The former have to show up and work as part of their job. The latter can quit at any time, and only continue if they want to.
This leads to Brett's ideas of commitment, compliance, or resistance. To create these categories, you need to consider the task and relationship in the situation. Is the relationship good or bad? Does the client appreciate or like the task or not? If both are bad, you get resistance. If both are good, you get commitment. If you relationship is good but they don't buy in with the task, you get compliance.
Another factor as a coach is that one-size-fits-all doesn't work. There are different types of clients and athletes (and, again, there's variation within, but categorization aids understanding). There are also coaching types, so you have to know your preferences and tendencies. Most people learn how to coach through a combination of how they were coached and their perception of what is successful (what they observe).
When coaching the world-class or professional, you have to consider the difference between behaviors and traits and how they apply to their domain of excellence. Behaviors can be situational (potentially in the case of a world class athlete). Traits stay consistent. If you are truly world class at something, you will be narcissistic in that domain, whereas if you have a narcissistic trait that remains consistent throughout your domains of life.
Brett also discusses some struggles he went through when he was younger with overexercising & also finding a way to connect through Dr. Katie.
He both wanted to avoid his home life and his friends who began doing hard drugs. He came to compulsively exercise, and was sent to an institution oriented toward people with eating disorders. The treatment was similar to prison, where he had no privacy and no choice. During this time, he felt no connection with the supposed experts and professionals who were supposed to help him. He was even told, as his parting, "You'll be back."
Dr. Katie finally connected with him, showing him a way to help others and actually be effective in changing others' behaviors.
They end by discussing marketing: how do you ethically self-promote? Well, first, differentiation is critical. What is your brand? How do you communicate your value? If you haven't thought about this, or think this is below you, you still have a brand and are still communicating your value, though not doing so consciously.
This episode touches business and health, coaching and personal growth, and the personal and professional. Check it out.
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| 0:00.0 | Hey listeners, this is normally when we would talk about a holiday sale or how |
| 0:07.4 | now is the right time to start with online coaching because of how much money |
| 0:10.5 | you can save. However, as I met with our marketing team earlier this month to |
| 0:14.8 | discuss promotional ideas, we found ourselves focusing on the ideal outcomes |
| 0:19.3 | for people who want to work with a coach and that called to mind how many of |
| 0:23.1 | our clients got into this for the form corrections and ended up making real |
| 0:27.8 | life transformations through strength training. We realized that the ideal |
| 0:31.9 | barbell logic client is not afraid of hard work. They don't just have goals, they |
| 0:36.5 | are driven by continual self-improvement. They pursue strength because they |
| 0:40.7 | care deeply about the people who they love who depend on them. We know that |
| 0:45.6 | price is always a consideration when it comes to deciding to sign up for |
| 0:48.9 | something. But our successful clients tell us that in addition to carefully |
| 0:53.0 | deciding where to invest their money, they're also very intentional about how they |
| 0:57.3 | invest their time. And when you care about your time that much, there is fear that |
| 1:01.8 | you could waste your time and not see the results you want. If any of this sounds |
| 1:05.9 | like you, I'm here to make you a promise. You give us six months of two to four |
| 1:10.8 | workouts a week and if you don't see changes in your strength or form, we will |
| 1:14.9 | give you all of your money back. That's all six months. The worst case scenario is |
| 1:20.2 | it ends up costing you nothing. The best case scenario is you invest in yourself |
| 1:24.7 | and you get exactly what you want out of your training. The only risk is about |
| 1:28.7 | on yourself. It's time to place that bet and put your money where your goals are. |
| 1:33.4 | Get matched with your coach now at barbelllogic.com slash coaching. That's barbelllogic.com |
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