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From Wondry, I'm David Brown and this is Business Wars.

Last week we shared some exciting news.

Our new book The Art of Business Wars comes out next Tuesday, April 13th.

It features lessons from the world's greatest corporate rivalries, all inspired by the

wisdom of Chinese military strategist Sun Zhu and his classic work The Art of War.

Because the same strategies that work on the battlefield hold true in the boardroom too,

we're excited to share the stories we've uncovered working on this book with you, our

listeners, and between now and next Tuesday.

We're featuring previews from The Art of Business Wars over on our sister show Business

Wars Daily.

Head over there to hear lessons on everything from entering the battlefield to waging

war.

Today's lesson is on positioning and it comes from a man who could give Sun Zhu a run

for his money, the late Apple founder Steve Jobs.

In The Art of War, Sun Zhu writes, quote, the skillful fighter puts himself into a position

which makes defeat impossible, unquote.

And in war as in Business, if a company can find a strategic position in the market and

stake its claim there, success will follow.

This is just about everyone now knows in 1985 Steve Jobs was pushed out of Apple, the

company he found it after a boardroom dispute.

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