The Art and Science of Social Media with Cynthia Johnson
Jill on Money with Jill Schlesinger
Audacy
4.6 • 1.9K Ratings
🗓️ 7 February 2019
⏱️ 35 minutes
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Summary
When it comes to the world of social media, I guess you could say that I see it as a necessary evil.
While I do see the value in it, by no means have I perfected it. That said, there are people who dominate the social media landscape. They’re known as “influencers.”
Today on the show we have one of the original influencers, Cynthia Johnson.
With nearly two million Twitter followers, Johnson has become known as the go-to expert on all things branding when it comes to the various social media platforms.
Hence the name of her newly released book, Platform: The Art and Science of Personal Branding.
Platform is the why-to, how-to handbook for everyone who wants to develop and manage a personal brand.
In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth.
If you’ve ever wondered how your favorite influencers found their voices and built their audiences, you will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
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| 0:00.0 | Hi, it's Jill Schlesinger. On this episode of Jill on Money, we are talking about |
| 0:08.0 | social platforms and your personal branding. |
| 0:11.0 | If you are the real expert and you don't say something, then you're part of the problem. |
| 0:16.0 | It's not always about you. |
| 0:18.0 | So if you really care about what people understand about what you are an expert at, then you have to say something. |
| 0:27.4 | Welcome to the Jill on Money Podcast. This is the show where we try to dive into some interesting areas of your financial life, but we also present great guests. |
| 0:37.8 | Today we've got Cynthia Johnson. |
| 0:40.3 | She is the author of a book called Platform, The Art and Science of Personal Branding. |
| 0:45.8 | I know, stop rolling your eyes. |
| 0:47.8 | This woman's got 1.7 million followers on Twitter at Cynthia Live. |
| 0:53.0 | She was named one of the top five personal branding experts in 2017 |
| 0:58.0 | by Entrepreneur magazine and Inc. listed her as one of the 20 digital marketing people to follow. |
| 1:05.0 | So she's got some street cred. She's going to tell us about what we need to know about |
| 1:10.0 | the various social platforms, what we can get from them, and what we need to watch for. |
| 1:15.0 | So here's our interview with Cynthia Johnson. |
| 1:18.9 | You're listening to Jill on Money with Jill Schlesinger. |
| 1:22.2 | Cynthia Johnson, author of Platform, welcome to the program. |
| 1:26.0 | Thank you for having me. |
| 1:28.0 | You're jet-lagged, I'm so sorry. |
| 1:30.0 | I feel bad. |
| 1:31.0 | Like Mark, why'd you make her come in so early? What's up with you? Blame Mark. That's what you do. |
| 1:36.3 | So Cynthia, when we start the program, we ask a question and it is, what is the best financial |
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