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a16z Podcast

The Art and Science of Podcasting

a16z Podcast

a16z

Science, Innovation, Business, Entrepreneurship, Culture, Disruption, Software Eating The World, Technology

4.41.1K Ratings

🗓️ 20 March 2023

⏱️ 52 minutes

🧾️ Download transcript

Summary

It’s both easier and harder than ever to build a successful podcast. In this episode, we chat with Sriram and Aarthi from the Good Time Show, who ventured into the world of audio peak pandemic and have since interviewed the likes of Elon Musk, Calvin Harris, and Naomi Osaka. We get their perspective on how to succeed in this competitive landscape, differentiation and the sliding scale of entertainment and information, the difference between an audience and a community, podcast analytics and how they’re changing, and even what Sriram has learned from his frontrow experience at Twitter recently.

Transcript

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0:00.0

They're like, I want to be Rog, or I want to be Alex Cooper, I want to do the next deal.

0:05.0

But you can't do that.

0:06.1

You can't be a better Mr Beast than Mr Beast, right?

0:08.9

You know, steal from them, learn from them, see what's working.

0:11.2

But you have to infuse yourself into it.

0:13.8

If you listen to this podcast, you're probably an avid podcast

0:20.2

listener. Perhaps you've even dabbled with the medium yourself.

0:24.0

And in a way it does feel like we're at this interesting inflection point where it's

0:26.9

both easier and harder than ever to podcast.

0:29.5

It's easier than ever to create, but it's harder than ever to stand out.

0:33.7

And I feel like this recent tweet from Tim Ferris really encapsulates things.

0:37.5

He says, I'm super grateful I started podcasting before you needed to produce a TV show to cut

0:42.1

through all the noise and the algorithms.

0:44.6

April of next year will mark an average of 1.4 plus episodes per week for 10 years.

0:51.2

So look, there are endless creators that we can and probably will bring in to talk about this subject.

0:56.0

But today we're talking to two creators that decided to go full force into the world of audio,

1:00.0

peak pandemic. You might know them as Sri

1:03.0

Rheathie from The Good Time Show.

1:04.8

Starting as a hobby, the Good Time Show has grown and since had many guests that you're

1:09.2

probably familiar with. People like Elon Musk, Mark Zuckerberg, Calvin Harris, and Iami Osaka.

1:15.0

So in this episode we get to hear from Suru Anarthi about their perspective on the world of audio and video.

1:20.0

We cover things like the sliding scale of entertainment information the difference

...

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