We have had rumors for a while now about Apple being interested in cars, being

interested in electric cars. Well not even just Apple being interested, but Apple fans also kind of

imagining what an Apple car might look like. And then we had a report recently that we covered

on this show right here about how maybe it wasn't actually a car but

maybe it was more like a software for a car or some sort of integration or partnership with another car manufacturer that could feature Apple's operating system or autonomous tech or insert of some kind.

Well, today, actually and a bit of yesterday these new reports emerge that no no

this is a passenger vehicle that Apple is indeed working on an Apple car. This is some wild news. It gets your wheels turning.

It gets your wheels turning. And it also grinds your gears.

Anyway, this is so, this is really interesting to me because we've seen the fact.

Anyway, this is so, this is really interesting to me because we've seen the fandom around cars

we've seen how what Elon Musk has been able to do with Tesla and create this

entire culture around a brand really similar in fact to what Apple was able to

achieve in the consumer electronics space with the iPhone

Tesla has kind of done some of that but with cars

and if you look at the stock price

if you look at the value of the company

if you look at the value of the company, if you look at just the hype around everything

that Elon Musk does and everything that Tesla does, you realize there's more to it than just four wheels.

Yes.

It's around a kind of, well culture

is probably the best way to refer to it.

Tesla has its culture, Apple has its culture.

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