Hi, everyone. Welcome to this week's episode of the A6 and Z Crypto podcast. I'm Sonal, and I'm so excited to introduce one of our special reading book episodes. It's been a really long time since we've done a book launch episode. I used to do them all the time in the A6 and Z podcast. And it's very fitting because we're a culture of readers. We recently published our annual summer reading list. We also published one in winter. It's a tradition my team started here years ago. And it's because we're a culture of readers as mentioned, but also because books and ideas are a way to shape and adapt our thinking into what we also make and build.

And that is actually going to be the theme of today's episode, which is all about ideas, how they

spread, how they don't spread, and then what to do to move ideas to action.

And so joining as our special guest, we have researcher and writer Nadia Asparova,

formerly Nadia Igbal,

only I'm mentioning her former name because she was on the podcast under that name.

And her writing has appeared everywhere.

But most notably, she's the author of working in public, the making and maintenance of open source software,

which is very fitting for this audience and theme.

I actually did the very first episode on that book, which was published by Stripe Press with Nadia, a number of years ago.

And then more recently, she's written a book called Antimimetics, why some ideas resist spreading.

And her work has been supported by Emergent Ventures, Ford Foundation. Actually, Ford Foundation

supported her original research into the culture and communities of open source. Schmidt Futures,

Ethereum Foundation, where she also contributed to the summer protocols and has written about protocols and more.

So welcome, Nadia, and welcome back to the podcast for the third time in like a decade.

Thanks for having me back. I'm so excited about your new book. Honestly, I'm not just saying this,

because I'm pretty critical about books these days. I was just telling my colleagues recently

that I actually don't even like nonfiction books anymore because I just think they're terrible.

Most of them should have

been an article. They're not interesting. They're stuff with stupid anecdotes. Like, I'm just over

nonfiction mostly. I'd rather read fiction at this point. And your book truly, I actually added it to

our best of recommendations list this year is just remarkable. I absolutely love it. And I'm truly not just saying

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