The anti-ceo playbook | Hamdi Ulukaya

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

4 • 1.2K Ratings

🗓️ 3 May 2021

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past – and shares his vision for a new, "anti-CEO playbook" that prioritizes people over profits. "This is the difference between profit and true wealth," he says.

After the talk, Modupe offers some simple practices that can help leaders realize this vision, by putting people back at the center of a CEO’s workday.

Transcript

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0:00.0	Ted Audio Collective
0:08.0	A cold January day of 2005, I took one of my most important drive of my life.
0:15.7	That's Hamdi Yulukaya talking about the moment that would start his journey to create Chobani.
0:21.3	Now the most popular Greek yogurt brand in America.
0:24.7	I was on this road in upstate New York trying to find this old factory.
0:32.5	And day before I received a flyer in the mayor and said,
0:36.7	fully equipped yogurt plant for sale.
0:40.2	I throw it in the garbage can.
0:42.9	And 20 minutes later, I picked it up and called the number.
0:48.2	Plant was 85 years old and it was closing.
0:52.9	So I decided to go see it.
0:54.7	Within five years, that plant became a company with over a billion dollars in revenue.
1:00.2	It's been unfortunate to change the world list.
1:02.4	Hamdi has been named by Time Magazine as one of the 100 most influential people in the world
1:08.1	and by Ink Magazine as one of the most important entrepreneurs of the past decade.
1:13.6	How did all of this happen?
1:16.0	Hamdi credits a philosophy that prioritizes connection.
1:20.0	Employees connecting to each other.
1:21.9	The company connecting to the community.
1:24.2	And Hamdi, doing all that he can to make sure the duties of CEO don't leave him disconnected
1:30.2	and out of touch with the needs of those around him.
1:33.1	I'm Madu Bakinola, this is Ted Business.
	...

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