The anti-CEO playbook | Hamdi Ulukaya

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4.1 • 11.9K Ratings

🗓️ 4 May 2020

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past -- and shares his vision for a new, "anti-CEO playbook" that prioritizes people over profits. "This is the difference between profit and true wealth," he says.

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Transcript

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0:00.0	I'm Elise Hugh, and this is TED Talks Daily.
0:06.8	Today's archive talk from TED-2019 is from the founder of Chobani Yogurt.
0:11.4	But the talk isn't about yogurt.
0:14.0	It's about the key ingredients for a company's success, the people.
0:18.8	Humanitarian and yogurt mogul Hamdi Yulukaya lays out what it means to really believe in people before profits.
0:27.2	He says businesses should throw out the traditional corporate playbook and favor community first.
0:35.3	A cold January day of 2005, I took one of my most important drive of my life.
0:44.5	I was on this road in upstate New York trying to find this old factory.
0:53.3	And day before, I received a flyer in the mail and said,
0:57.7	fully-eooked yogurt plant for sale.
1:00.9	I throw it in the garbage can.
1:03.7	And 20 minutes later, I picked it up and called the number.
1:08.8	Plant was 85 years old,
1:12.4	and it was closing.
1:14.9	So I decided to go see it.
1:22.1	At this time, I wasn't sure where this road or my life is going.
1:27.3	I own a small cheese shop, but really hated business.
1:34.3	But the hills and the roads and the smells is all familiar.
1:39.3	I grew up in Turkey, the similar environment, near the Kurdish mountains.
1:41.3	My family make cheese and yogurt.
1:44.3	I grew up listening shepherd stories.
1:47.6	We didn't have much, but we had the moon and the stars,
	...

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