It takes one free person to create change. This is the show for them. We are the creators of the free world.

This is capitalism.com and we are the 1%. Well, hello, capitalists. I'm Ryan Daniel Moran. Welcome back to the show. It's good to see you. Good to get a solo cast in here with you. I am very excited. I have just received the last of the galley copies of 12 months to 1 million, which is my first real book, which is coming

out on May 5th. You can pre-order it right now over at Amazon. And pretty soon we're going to be

doing some sort of a big promotion for the book around if you buy 100 copies or if you buy 200 copies, I think there's

going to be an official book tour where I go and meet some of you in person shortly after the

launch of the book. So we are going to be planning out a, I don't know how many cities, but some sort of a book tour to celebrate the publishing

of it and to celebrate all the progress that this community has made over the last seven years.

Do you know that we've been doing this podcast for seven years? And there's been such an amazing

community that has been built out of this show and the resources

that we have all built together. So thank you for being a part of this journey, especially if you've

been following it back from like the Freedom Fastlane days. So appreciate all of you.

Today, we're going to talk about the who behind really everything.

The foundation to every business and really to everything comes back to the who.

I said in a podcast a few years ago when we were talking about New Year's resolutions and developing good habits.

I said the answer to almost every question is who, not how or where or even why, but who.

I had a great conversation with a member of my team, Sean, who sometimes we flip roles back and forth. Sometimes I mentor him.

Sometimes he mentors me. We have a really nice relationship in that way where we push and challenge

each other. And Sean and I were looking at someone else's funnel. We were looking at someone else's

marketing. And I was really impressed

with how this company was doing their marketing. And I brought it to Sean, who has a vast

marketing and copywriting background. And I said, Sean, isn't this a great funnel? Like, isn't this just, isn't this such a cool acquisition process?

And he said something that was very insightful.

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