The Anatomy of a Startup Acquisition with Cacheflow's Sarika Garg | E2028
This Week in Startups
Jason Calacanis
4.4 • 1.3K Ratings
🗓️ 18 October 2024
⏱️ 53 minutes
🧾️ Download transcript
Summary
Todays show:
Cacheflow’s Sarika Garg joins Alex Wilhelm to discuss the challenges of B2B software sales (4:26), finding product-market fit (14:08), HubSpot's acquisition of Cashflow (17:32), and more!
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Timestamps:
(0:00) Cacheflow’s Sarika Garg joins Alex
(2:25) Sarika Garg's startup journey and founding of Cashflow
(4:26) Challenges in B2B software sales, managing billing complexities, and SaaS explosion
(10:09) Initial funding, product development, and growth
(10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist
(14:08) Finding product-market fit and scaling strategies
(17:32) HubSpot's acquisition of Cashflow
(21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist
(22:24) Preparing for Series A and positioning as an AI company
(24:57) Deal with HubSpot and integration plans
(29:41) Runway - Sign up at https://runway.com/twist to get your first 3 months free
(30:58) Diverse cap table, early exit, and founder lessons
(33:45) Importance of a part-time CFO and organizational efficiency
(37:26) Integration with HubSpot's Commerce Hub
(39:02) Shifts in SaaS buying behavior and future plans at HubSpot
(47:01) Remote work’s impact
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Check out Cacheflow: https://www.getcacheflow.com
Check out Alex’s articles on Cacheflow: https://techcrunch.com/2022/12/06/cacheflow-doubles-valuation-while-raising-10m-proving-that-the-venture-market-is-far-from-dead/https://techcrunch.com/2021/11/10/cacheflow-drops-stealth-tag-raises-6m-to-simplify-the-saas-buying-experience/
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Follow Sarika:
LinkedIn: https://www.linkedin.com/in/sarikagarg
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Follow Alex:
LinkedIn: https://www.linkedin.com/in/alexwilhelm
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Thank you to our partners:
(10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist
(21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist
(29:41) Runway - Sign up at https://runway.com/twist to get your first 3 months free
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Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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Substack: https://twistartups.substack.com
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Subscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916
Transcript
Click on a timestamp to play from that location
| 0:00.0 | It's been a wild ride actually and in a good way and in a tough way. |
| 0:04.6 | You know I have a lot of respect for every founder because it is tough but we were |
| 0:09.3 | very focused that we wanted to build a big company we wanted to do it right so it was a lot of |
| 0:14.8 | listening to the market I actually always prioritized go to market and |
| 0:19.3 | product personally and I'm glad I did that because that helped us to find that product market fit. |
| 0:25.0 | The thing that's shifted from 2021 is we used to buy software for everything and now I think companies divide software into nice to have and must have. |
| 0:35.0 | And if you're a software founder, you have to make sure you're a must have product. |
| 0:39.0 | Otherwise, I don't know, change your product, change or go go to market and this is the thing about |
| 0:44.1 | startups you go slow and then you see the scale and it surprises you when that |
| 0:49.0 | happens too because you know enough people have found out about you enough word of mouth |
| 0:53.4 | this happened and and so you know this is kind of you know the startup life. |
| 0:58.2 | This weekend startups is brought to you by |
| 1:01.0 | Assembly AI get maximum value from voice data with Assembly AI. |
| 1:06.0 | Build powerful products and features for your end users on the industry's |
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| 1:17.2 | Vanta. |
| 1:18.2 | Compliance and security shouldn't be a dealbreaker for startups to win new business. |
| 1:23.0 | Vanta makes it easy for companies to get a sock to report fast. |
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| 1:32.4 | slash twist. runway looking to up-level your |
| 1:36.5 | financial planning runway is the modern and intuitive way to model plan and |
| 1:41.3 | align your business for everyone on your team. |
... |
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