The Alter Ego Effect, with Todd Herman

Afford Anything | Make Smart Money Choices

Paula Pant | Cumulus Podcast Network

Entrepreneurship, Investing, Business

4.7 • 3.6K Ratings

🗓️ 25 March 2019

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

#184: In 2003, Beyonce Knowles-Carter felt shy about performing sultry lyrics and dance routines on stage. She needed a tactic to overcome her nerves and stage fright. So she created an alter ego, Sasha Fierce, to bring out her more assertive side. Beyonce is one of many top performers -- along with other top artists, athletes, executives, speakers, investors, bankers, lawyers, negotiators, and more -- who use alter egos as a tactic to overcome their insecurities and become better versions of themselves. Today's podcast guest, Todd Herman, is an expert at the practice of creating alter egos to improve your performance in any arena of life. He says that crafting an alter ego can help you become a better worker, leader, manager, investor, and even a better parent. Todd joins us on today's podcast to describe the "why" and "how" of creating an alter ego at work, at home, and in social settings. For more information, visit the show notes at https://affordanything.com/episode184 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	You can afford anything but not everything.
0:10.7	Every decision that you make is a trade-off against something else and that doesn't just
0:13.5	apply to your money.
0:14.7	It applies to your time, focus, energy, attention.
0:17.7	It applies to anything in your life that's a limited resource.
0:20.6	And so the questions become twofold.
0:22.6	Number one, what's most important to you?
0:24.8	Number two, how do you align your daily decisions accordingly?
0:29.9	Answering these two questions is a lifetime practice and that's what this podcast is
0:33.0	here to explore.
0:34.2	My name is Paula Pat and the host of the Affordable Care Podcast and today Wall Street Journal
0:38.8	Best Selling Author Todd Herman joined us on the show to discuss kind of an interesting
0:44.4	concept.
0:45.4	It's called the Alter Ego Effect, which is also the title of this book.
0:49.9	Now as Todd is about to explain, the Alter Ego, which is another way of saying the other
0:56.0	self is a way that you can use the power of vivid imagining to project yourself into
1:08.1	some other person or animal or some other being that can help you get through a scary situation.
1:15.8	So for example, when Beyonce first started performing, she felt kind of shy about getting
1:21.4	up on stage and wearing these scantily clad clothing and singing provocative lyrics,
1:27.2	like she didn't really feel like that was her as Beyonce.
1:30.8	So she imagined this Alter Ego, Sasha Fears.
1:35.0	And Sasha Fears could go on stage and sing and dance in the way that she did by creating
	...

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